PPC is an incredible marketing tool that helps you reach your audience at all times of the year. However, it can be difficult to know how to use PPC campaigns for holiday sales and promotions. In this post, we’ll break down some of the best ways to plan a successful holiday PPC strategy.
Take advantage of holiday sales and promotions.
Holiday sales and promotions are a great way to generate revenue during the slow season. They can also be used to attract new customers and keep old ones coming back for more.
- Find the right product or service for your holiday promotion: When it comes time to plan for your holiday PPC campaign, you should make sure that the products or services you promote are relevant to your business’s target market. For example, if you sell clothing online but don’t have any salespeople on staff who can help people find what they need, consider using something like our [clothing store] website instead of running an ad campaign around it.* Track sales and revenue: Once you’ve decided what kind of advertisement (such as an email newsletter) would work best with each type of product being promoted during the season, set up tracking metrics so that success isn’t just measured by how many clicks were generated—you want know whether these were purchases made by actual customers or just lookalikes who clicked through without buying anything.* Find out what competitors are doing: You may have heard about some companies taking advantage of their employees’ good behavior during this time period by offering discounts across various platforms like Twitter or Facebook Messenger where employees could redeem them using points earned from social media activity.* Create an original promotion idea: Don’t simply copy someone else’s strategy; instead think outside the box when creating yours!
Know your audience.
When you’re planning a holiday campaign, it’s important to know who will be buying your product or service. This means understanding their demographics, interests and pain points so that you can craft an effective advertising strategy.
- Demographics: Age, gender, income level and location are some of the most important factors when it comes time to target your audience online. There’s no one-size-fits-all approach here—you’ll want to make sure that people who enjoy traveling or spending time outdoors are also included in these groups (since they tend not to buy as much during winter months). If someone prefers spending their money on food instead of travel gear but still wants a tech gadget around Christmas time then maybe they should be considered part of this category too! And don’t forget about kids: As children grow older they’ll start becoming more aware about what products exist out there so make sure those ads look appealing enough from an early age!
Create holiday-based ads.
- Create holiday-based ads.
- Include images, descriptions and prices that are relevant to the holidays you’re targeting.
- Use words like “holiday” or “Christmas.” You can also use phrases like “holidays” as a modifier in your copy, increasing the likelihood of converting visitors into customers. For example: “This product is perfect for everyone who loves Christmas!”
Update your landing pages.
To update your landing pages, you’ll need to make sure that they’re keyword rich and have a clear call to action.
You can also use images that are relevant to your holiday themed ad and add a holiday theme for the page. This will help drive conversions by encouraging potential customers who see this ad on Google or Bing search engine results pages (SERPs) that they might be interested in clicking through it themselves if they want more information or want more information about what you offer during this time of year.
Finally, use holiday specific language throughout the body of your landing pages so visitors know exactly what’s waiting inside!
Use Google Shopping.
Google Shopping is a great way to advertise during the holidays, especially if you’re looking to drive direct sales or brand awareness.
To find out more about how Google Shopping can help your holiday PPC campaign, contact us today!
Create fun video content.
- Make fun video content. Using video to engage your audience is a great way to promote your brand, increase brand awareness and build loyalty. You can also use videos as an effective tool for increasing conversions through the use of call-to-action buttons at the end of each clip or within the video itself (like “Watch Now”).
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Create holiday gift guides
A holiday gift guide is a great way to drive traffic to your website. It’s also a great tool for collecting email addresses, which you can use for future promotions and sales.
Creating a holiday gift guide involves creating an attractive piece of content that answers the questions “What should I buy?” and “Why should I buy it?”
Your goal with this type of content is not just about driving sales; it’s about building relationships with customers who trust you enough not only to share their contact information but also provide feedback on what they think could improve upon the products that you offer them.
Your PPC marketing campaigns should be brand specific and holidays are a great time to get creative!
- Holidays are a great time to get creative.
- Holiday ads should be brand specific and unique.
- Holiday ads should be seasonal, relevant and timely.
With all of these tips, you should be well on your way to creating holiday-specific PPC marketing campaigns. The holidays are a great time to get creative with your campaigns and make them stand out from the rest. Take advantage of holiday sales and promotions, know your audience, create content around those holidays in particular, update landing pages to reflect their themes (for example: Christmas gifts) and use Google Shopping as well as other shopping sites like Amazon or Walmart if they have holiday-based ads on them too!
Growth marketing is the process of using data gained through marketing campaigns and experimentation to drive growth.