Digital, contactless menus are, without a doubt, a phenomenal addition to the traditional businesses we’re used to. However, much of an effective QR code menu boils down to how well it’s designed.
Moreover, it would be best if you had a solid marketing strategy that you’re going to follow through and through to ensure consistency across your entire brand.
If you’re new to designing a QR code menu, here are a couple of nifty tips and tricks that are bound to give you a head start!
Highlight the Important Stuff
A significant part of designing a menu is the importance of playing around with colours, text sizes and animations. Think of a QR code menu as a way to catch your audience’s attention. You’ve got precisely 10 seconds before they look away and lose interest.
So, make sure that first glance is worth it! You can highlight different items, make special discounts and offers prominent and encourage them to purchase the different items your business has to offer.
Say Goodbye to Static Images
QR code menus land your customers on your restaurant’s website. One reason digital menus are more diverse than paper-based ones is that they offer you the chance to incorporate moving images and videos.
If you do not include animations, high-resolution images and high-definition videos to promote the items on your menu, you’d be doing a great disservice to your brand. Incorporating rich media is known to increase sales by around 5%!
Promote Upselling
QR code menus are a great way to promote product upselling. Not sure how? Allow us to explain.
If you’ve added a picture of a burger on your menu, consider putting the option of adding on a drink and fries next to it to encourage customers to opt for the combo deal instead.
Clean and Easy Makes the Cut
Last but definitely not least, you need to make sure your QR code menu is easy to read and digest. Everything you add to your menu must have a strategic purpose. If it doesn’t, chuck it out!
When your menu is excessively animated and cluttered, it takes away from the purpose you’re trying to achieve. Instead, you end up confusing customers even more! Make sure you’ve listed everything one after the other. Only place featured items on the top and rotate them every 15 seconds.
Contrary to popular belief, if incorporated intelligently, blank spaces can boost the overall performance of your QR code menu. Who knew!
Bottom Line
QR code menus are here to stay. They not only enhance the customer’s experience but also improve sales and boost your annual revenue. If you’re looking to create a unique QR code menu, try Instalacarte today! It’s free!
