Like a juggler juggling multiple objects, running an eCommerce business involves managing several moving parts. With so many variables that can affect your website’s performance, it’s challenging to know where and how to give it a tune-up.
Common factors that may negatively impact how your site performs include code optimization, hosting server performance, caching settings, and site structure. As you can imagine, these all directly affect how quickly your website loads for customers. Fortunately, there are some quick and easy ways to check your site’s health, diagnose issues, and take action to improve its performance.
Study Conversion Rates
Your eCommerce website’s conversion rate is a powerful indicator of its overall performance. By examining your site’s conversions, you can gain valuable insights into how customers interact with it and where to improve. Conversion rates measure the percentage of people who take a desired action out of all your site’s visitors.
When looking to boost eCommerce website conversion rates, an agency specializing in web design and eCommerce SEO services can help. In fact, agencies can provide targeted services for your local audience. For example, a Denver Inbound Marketing Agency can identify areas of improvement throughout your site and recommend more effective strategies for increasing conversions among target customers in The Mile High City.
Analyze Page Load Times
Page load time is one of the most important factors to consider when assessing your eCommerce website’s health. Sites that take too long to load will lose potential customers and can decrease overall sales. Fortunately, several tools are available to help you measure page load times.
Google PageSpeed Insights is a free tool that shows how well a site performs on desktop and mobile devices. After entering the URL, the tool analyzes your site and provides an overall score and recommendations for improvement. This can be incredibly useful in optimizing page load times and ensuring visitors have a positive experience.
Check Site Security
It’s no secret that eCommerce sites need to be secure for customers to trust them. That’s why checking your site’s security status regularly is essential. Google Safe Browsing is a free tool that can help you identify potential risks associated with your eCommerce site. Simply enter the URL and the tool will scan it for malicious content, unsafe downloads, and deceptive pages.
It’s also important to make sure your website uses an SSL certificate. This helps ensure secure data transmissions between the web server and the user’s browser. An SSL certificate also helps build customer trust and can increase conversion rates.
Large images can significantly slow your eCommerce website, so it’s good to ensure all graphics are correctly optimized for web display. That means optimizing image size, file type, and resolution. Images should be as small as possible while maintaining a high-quality level. If you’re unsure how to optimize graphics, many free tools are available, such as TinyPNG or Compressor.io.
Check Mobile Traffic
We’ve already discussed page load times, but it’s also important to consider how your eCommerce site performs on mobile devices. After all, mobile traffic comprises a significant portion of overall web traffic, and customers expect sites to be optimized for mobile use. Google Analytics is a great way to analyze mobile performance and can provide vital insights into your site’s performance.
It’s also important to consider how your eCommerce site’s design and layout appear on mobile devices. You can use responsive design tools to test different layouts or view the site from different devices. This will help ensure customers have a positive experience regardless of their device.
These are just a few quick and easy ways to check your eCommerce business site’s health. Taking the time to diagnose issues and make improvements can significantly impact your website’s performance. With the right strategies in place, you’ll ensure your eCommerce site is always up-to-date and running at its best.