Rewarded video ads are types of ads which are considered a win-win situation for both publishers and advertisers. These types of ads are particularly popular in the mobile games sector. Developers use rewarded video ads as strategy to common app monetization. As from the perspective of consumers, it is one of the best ways to grow custom experience without paying directly. Users watch the ads in exchange for points, energy, or valuable items in app-rewards or currencies. According to a study, 79% of android game players prefer these advertisement videos for these purposes. In this article below, we will discuss more with detailed information about rewarded video ads.
What Are rewarded Ad videos
Mobile gaming market is growing rapidly, that is why developers focus on the engagement and retention process. The user can choose to watch in exchange for extra lives, hints, points etc. It is very important to find the right balance between monetization and user experience. This strategy is becoming one of the best ways to acquire that balance. These advertisement videos are most commonly popular in mobile android games and entertainment apps but they are becoming popular in other sectors too.
Users Point Of View
A rewarded video ads are a form of in-app ad. Users love it because instead of paying money, they can pay with their time to acquire their desired items. Also,
Rewarded video ads allow the users to put themselves in charge by giving them the option to engage with ads. This opt-in structure makes rewarded ads safe to integrate without the risk of disrupting the user experience. In fact, in Google internal studies, 50% of users have reported that they would be less satisfied with their app experience if rewarded ads were removed.
Developers Point Of View
Rewarded ads are loved by developers because they grow revenue and it also keeps the users engaged with the app. It is specifically designed to effectively monetize those of non-spending users while also not compromising the core app experience. This strategy generates a very high revenue per thousand impressions (RPM) because of the unprecedented video completion and engagement rates. Additionally, rewarded ads generally increase user retention because users are enticed to spend more time on the app, thanks to the rewards. Finally, rewarded ads provide a great opportunity to implement a hybrid monetization model with in-app purchases (IAP). Premium features are introduced as rewarded video ads, so many non-spender become spenders as they are totally engaged with it.
Advertisers Point Of View
Advertisers prefer rewarded ads strategy than any other formats because this way they get higher user engagement, and it results in ad spend (ROAS). AS mentioned before, these ads are opt-in and users watch it till the end because of their desire to get their required things. This way performance advertisers observe higher conversion rates and brand advertisers get increased brand marketing and recall.
Top Tips for Rewarded Video Ads Success
There are some differences available in the price of the video ads that are rewarded bui the ads platform.. If you are in advertising business, these guideline below will help you in-app advertising strategies:
- Your video must be interstitial ads which will cover the whole screen of the device.
- You should keep in mind that the user must click to see the ad. The ad should not start without being chosen by the user.
- The ad should automatically play or control audio through the device’s volume settings (not in this app’s volume settings). Video-length: Usually 15-60 seconds, depending on the platform. Facebook demonstrates 15 to 30 seconds, and Google sets no more than 60 seconds.
- Once the videos are selected or skipped, this message can only be selected if a message is received stating that the user will not receive the prize and will be accepted.
The bottom line is, no matter if you are a developer, user, or the advertiser, you will get the advantages of rewarded video ads. It’s a booming sector. You just need to work smart to get what you want. Have a good day.
