- Salesforce could make Slack its professional messaging app and increase its popularity.
This is a historic takeover just signed by Salesforce, a tech giant specializing in customer relationship management. It has just bought the Slack messaging app for a tidy sum of $ 27.7 billion. A buyout that could help Slack compete with Microsoft Teams as an internal business communications app.
The coronavirus pandemic and the resulting lockdown have boosted the use of video conferencing applications and other dedicated business communications software. While Zoom and Teams have seen a huge surge in popularity in recent months, they’re not the only ones. Slack said it recorded a 39% increase in revenue in the last quarter.
This growth could continue over the coming months due to the health crisis and the rise of teleworking, but also its takeover by Salesforce. The company could indeed make Slack its new customer service interface. “Together, we will shape the future of business software and transform the way we work in the all-digital world,” said Marc Benioff, CEO, and Founder of Salesforce.
Slack is already very popular with many businesses, primarily in corporate sales and marketing departments. With its acquisition by Salesforce, Slack will try to compete with Microsoft Teams in other sectors, notably that of online professional collaboration.