Sara Davies Net Worth: Business Success, and Tv Career

As of 2025, Sara Davies has an estimated net worth of £37 million ($47 million USD). She has built her fortune through her crafting empire, media appearances, and business investments. Born on April 23, 1984, she is now 40 years old and remains one of the most successful female entrepreneurs in the UK.
How Did Sara Davies Build Her Fortune?
Sara Davies founded Crafter’s Companion, a multimillion-pound crafting business, while she was still a university student. Her company, which specializes in crafting tools, supplies, and educational content, quickly grew into an international brand. The main sources of her wealth include:
- Crafter’s Companion Revenue – The company generates millions in sales annually, distributing products across the UK, US, and Europe.
- TV Appearances – As a star of BBC’s Dragon’s Den since 2019, she has expanded her brand while investing in promising startups.
- Speaking Engagements & Endorsements – As a business mentor, she earns from speaking at events and endorsing brands.
- Investments in Small Businesses – Through Dragon’s Den, she has invested in multiple profitable startups, further increasing her wealth.
How Did Sara Davies Start Her Business?
While studying Business Management at the University of York, Davies identified a gap in the crafting market for affordable, high-quality card-making supplies. In 2005, at the age of 21, she launched Crafter’s Companion from her university bedroom. Her first product, The Enveloper, was an instant hit, selling over 8,000 units within six months.
Her company expanded rapidly, securing retail partnerships with major UK stores, TV shopping channels, and online platforms. Today, Crafter’s Companion is a global brand, selling products in over 40 countries.
How Did Sara Davies Become a TV Star?
Davies joined Dragon’s Den in 2019, becoming the youngest investor ever on the show at 35 years old. Her sharp business acumen and down-to-earth personality made her a fan favorite.
She has also appeared in:
- Strictly Come Dancing (2021) – Showcasing her personality beyond the boardroom.
- The Great Celebrity Bake Off – Competing for charity.
- Home Crafting TV Shows – Promoting crafting as a mainstream hobby.
Her television presence has boosted her brand recognition and increased her income through media deals and endorsements.
What Are Sara Davies’ Biggest Investments?
Through Dragon’s Den and private ventures, Davies has invested in various industries, including:
- Tech Startups – Supporting digital crafting platforms and e-commerce solutions.
- Sustainable Businesses – Backing eco-friendly packaging companies.
- Female-Led Enterprises – Empowering women in business through strategic investments.
Her investments have significantly increased her business portfolio and financial returns.
What Challenges Has Sara Davies Faced in Business?
Despite her success, Davies has faced challenges such as:
- Economic Downturns – Adapting her business to market fluctuations.
- Retail Disruptions – Navigating shifts from brick-and-mortar to online sales.
- Balancing Family & Business – Managing entrepreneurship while raising two children.
Her resilience and adaptability have helped her maintain and grow her fortune.
What Real Estate Does Sara Davies Own?
Sara Davies owns luxury properties in the UK, including:
- A family home in County Durham, valued at over £2 million.
- Commercial properties linked to Crafter’s Companion.
Her real estate investments provide long-term financial security.
What’s Next for Sara Davies in 2025?
Looking ahead, Davies plans to:
- Expand Crafter’s Companion into new global markets.
- Increase her investments in female-led and sustainable startups.
- Launch new TV projects, focusing on business mentorship and entrepreneurship.
With a £37 million net worth and a thriving career, Sara Davies remains one of the UK’s most influential entrepreneurs and investors.