Nowadays, the spending power of consumers has increased and with change in lifestyle at work and at home, people have started becoming more aware of the need to exercise, eat healthy foods and stay healthy. They are cultivating habits of keeping track of what they eat, what they wear, the kinds of activities which interest them, where they would like to travel etc. This SBI Card PULSE is aimed towards such people.
The SBI Card PULSE credit card aims to provide customized benefits and plans to people whose primary spend is towards health and fitness related services and products.
At its launch, Rama Mohan Rao Amara, Managing Director and CEO at SBI Cards, said, At SBI Card, we have observed that health and wellness has emerged as one of the key spend categories for customers. We believe that this is the most opportune time to introduce a well thought through product in the form of ‘SBI Card PULSE’.
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The most complementing benefit which the card offers is the Noise ColorFit Pulse Smartwatch which offers stunning features like 1.4 inch Full Color Display, Blood Oxygen Monitoring (SPO2), Sleep Monitoring, Step Counter, Heart Rate Monitoring, Track and Field and Cycling Monitoring etc. which will help the customers with their needs.
The SBI Card PULSE customers will also get a complimentary one-year Fitpass Pro membership. This membership provides access to a network of 4000 plus selected gyms and fitness studios across the country and unlimited online fitness sessions of workouts which include Yoga, Dance, Cardio, Pilates and more.
The Card also has a tie-up with Netmeds which provides Netmeds First membership. This includes exclusive benefits for cardholders like unlimited doctor consultation for a year, annual health check-up, additional 5% off on pathological lab tests, unlimited and free priority delivery. Both these memberships of FITPASS and Netmeds which are offered to cardholders are activated as soon as the cardholder makes the first retail purchase using the card and payment of annual fee every year.
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The card comes at an annual membership of Rs. 1,499 and has been launched with a tie-up on the universally accepted Visa Signature Platform. If a cardholder spends Rs. 2 Lakhs annually, then they also get the benefit of waiving the annual renewal fee. There are 5X Reward programs which the cardholders can avail on pharmacies and chemist shops, dining and movies.
If a cardholder has heavy utility of the card and spends Rs. 4 Lakhs in any given membership year, then they also receive a Netmeds e-voucher worth Rs. 1,500.
Keeping up with the competition, apart from the health and wellness benefits, the card also offers other benefits like 8 complementary domestic lounge visits a year, complimentary Priority Pass membership worth $99 (USD), complimentary group travel insurance, complementary fraud liability cover of Rs.1 Lakh, and complimentary air accident cover.
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Fuel surcharge waiver of 1% on transactions of amounts between Rs. 500 to Rs. 4,000 is also available.
Credit cards have become an integral part of Indian consumerism in this past decade. The eligibility requirements have been greatly eased to cover more customers under each segment. With a great card like SBI Pulse, consumers are able to get maximum benefits on their retail shopping.
