Today, digital advertising expands beyond banner advertisements with basic targeting. It allows businesses to reach an audience on the move regardless of wherever and whenever they are online. So, it’s easy to watch out why big brands continue to use all forms of digital advertising as an important component of their strategies.
Don’t ignore the fact that around 4.59 billion active internet users worldwide and 3.8 billion are connected on social media channels. It indicates that the use of digital advertising has become essential for your business’s success.
Benefits of Digital Advertising
Digital advertising technology (aka adtech) is defined as the collection of tools and software that agencies and brands use to strategize their digital advertising activities.
Here’s why businesses must use digital advertising technology:
1. Offers Flexibility Across Diverse Channels
By using digital advertising, businesses can share the content across different platforms and reach people with the right message at the right time. This means they are no longer limited to thirty seconds, one page, or other formats for which the traditional ad is built.
2. Better Mobile Engagement
With a surge in the number of tablets and smartphones, mobile advertising has become the main mode of digital advertising. It is also more effective to advertise on mobile as compared to desktop. As per one report, about 71% of the time is spent on mobile devices.
By using digital advertising technology, businesses can maximize their brand engagement on mobiles. In addition, they can use a responsive design strategy to smoothly translate their landing pages, content, emails to smartphones.
3. Offers Measurable Results
Digital ads use internet-based advertising tools to research, manage, analyze, track and enhance advertising campaigns. When placed effectively, they integrate digital marketing into the user experience of your target audience.
They can track every step your customers make in association with your digital ad and refine their digital ads for better results using digital ad platforms such as Google Ads.
4. Scalable and Cost-Effective
Digital advertising is affordable. Start-ups, small businesses, and mom-and-pop shops can begin digital advertising with a minimum of $5/day on Facebook. However, if you decide to advertise on Google, the charges will be $9.90 – $22.84/click.
It’s also simple to scale up and down depending on the number of customers they can handle at a specific time and conversion rates.
5. Improve ROI
It is essential for businesses to know their target audience and which social media channels they spend most of their time on. Getting this information is possible with digital advertising technology.
Also, brands can push their marketing boundaries into programmatic ads, mobile video ads, and another new strategy to boost their conversion rates and get a better return on their investment.
Digital ad campaigns can be executed much faster. Businesses can also alter them on the go if required. Besides this, Facebook advertisements are constantly improving.
Today, digital platforms are changing the game. Businesses can target their ads to almost anyone using social media as per their interests, behaviors, demographics, connections, and lifestyles.
They can even customize their digital ads so that only target audience members can see them. Moreover, plenty of forms of digital advertising are opt-in. It allows businesses to reach only those customers that want data related to their brand.
8. Allow Brands to Become Viral
Going viral has become the primary aim for the business across the globe. Digital advertising technology can help brands spread like a virus worldwide.
Businesses can create viral content and make it more attractive with videos and memes. This helps them build new audiences and create speedy growth of their business. A famous rags-to-rich story is of Sophia Amoruso.
In this tech-savvy world, digital advertising is fundamental for brands. They even do not require a big corporate marketing budget to use it. Digital advertising also offers tons of perks over traditional means of advertising.
So, if you want to get better control over the performance of your communication strategies and business campaigns, use this innovative technology today. However, the same as traditional advertising, it needs research and planning.
Need help with digital advertising? Evan Rutchik New York has helped many brands achieve a new level of success using advertising technology. Connect with the expert today!