You may have been dreaming about running your own baking business for some time, but have had doubts about how you can compete with local established businesses in your area. Or, for that matter, found it difficult to find appropriate premises to set up your speciality bakery in that will afford you the baking facilities that you require and the seating space to offer your paying customers.
However, to get over this, you will have to think a little out of the box. Indeed, there are most definitely ways and means of getting around having a venue. For instance, you could seek out pop-up cooking venues to use their kitchens when they do not have visiting chefs. Or, you could take matters into your own hands and purchase a trailer that could be made into your baking kitchen. This will then provide you with the facility of taking your business on the road and setting up at various venues throughout the year, including artisan markets.
All About Your Particular Style
Indeed, you are going to need to progress your style and focus heavily on your speciality. However, to grow your business and make your products stand out amongst others, you are going to need to have a few simple tricks up your sleeve. Undoubtedly, the best point to start would be in creating a brand for your business. This will make your business unique to you and will help to provide you with a loyal customer base once your products and your business name are more widely known. In the longterm future, it could help you see your business become a global name by selling franchises in your business, but let’s not get carried away.
When you have decided to brand your business, one of the easiest ways to get it noticed is to mark all of your produce with it. Now, this can be done with the use of packaging and labels, but what about the amazing idea of branding the product itself, whether it is a loaf of bread, a cake or a biscuit? This is, surprisingly enough, something that you can do. With the aid of businesses, such as www.confectioncouturestencils.com, you can create your own stencils that can carry your brand name or message to your customers.
Moving Away from Just Local Customers
To grow your business, you are likely going to have to move away from the entrapment of only serving local customers. Indeed, you will be doing this if you take your business on the road, but you are also going to want any newfound customers to keep coming back and purchasing more even when you are not within their vicinity.
Of course, in this, you are going to have your own website so that customers can order from you, but you can also use other online facilities to reach more customers, as well as approach high street businesses with the mind to renting shelf space in their store. This shelf space, for instance, could help you sell items, such as hampers, which you could assemble and could feature some of your best products, among other top-quality merchandise.
These hampers could be for all occasions, such as:
- Thank you hampers.
- Get well hampers.
- Luxurious champagne hampers, for engagements, weddings, and anniversaries.
- Baby shower hampers, especially equipped and with the new mom and dad in mind.
- Birthday hampers, for normal birthdays, as well as those special milestone affairs.
- Festive hampers, to celebrate Easter, Halloween, Thanksgiving, Christmas, as well as any other reasons to celebrate.
So, as you can see, there are ways around growing a business in an already saturated area. By investing in a purposefully kitted-out trailer, you will indeed have the best of both worlds. However, to impact as many customers as possible, you are going to need a website for customers to place orders on and make your products truly memorable by branding your business.