These days, TikTok isn’t just a popular video-sharing platform where Gen Z spends most of its online time. The newest social media giant is also a currently highly underrated marketing opportunity. The problem for newcomers to TikTok is that the rules are a little different here. Instead of just assuming that the same digital marketing techniques will work here, read on to find out about some proven ways to boost TikTok engagement rates and reach more viewers.
How to Calculate Engagement Rates
Not sure if it’s worth putting the work into increasing engagement? Before looking into the best site to buy TikTok likes or how to increase comments and shares, creators who are on the fence may want to take a moment to figure out their current TikTok engagement rates. The formula for calculating engagement is simple: likes + comments + shares / followers = engagement.
Businesses and brands need to know that according to social media marketing and analytics experts, TikTok drives significantly more engagement than other sites. In fact, the engagement rate in one study was an astounding 15% stronger than those found on other leading social media sites. What that means is that users have more opportunities for reaching audiences, but they also have to get every detail right.
Importance of Production Frequency
No one should expect to succeed on TikTok by posting every once in a while, or even a few times per week. The most popular creators post at least one to three times per day, with some influencers uploading ten or more. Wondering why? High production volume teaches TikTok’s algorithm when to show content more effectively and helps to ensure that at least some of the videos make it onto the right users’ “For You” pages, both of which draw more attention to videos and help to boost engagement rates.
Forming Connections with Other Creators
As with most things in life, content creators can expect to get what they give on some level. In other words, engaging with other creators who have similar audiences will encourage them to reciprocate the effort. Forming connections with other TikTok users, especially popular creators in the same niche, also helps to get the brand’s name out there so that others will have a greater chance of discovering and interacting with the content.
Capture Attention, and Do It Fast
Traditional digital markers always like to tell clients how useful video content is for capturing people’s attention. However, TikTok is nothing but videos, so it’s not enough just to create content using this format. The videos need to stand out, and they have to do it fast. Most successful content is just 7-15 seconds long, and even longer videos that go viral only do so because they draw in viewers quickly.
Although it’s a myth that the average person now has a shorter attention span than a goldfish, it’s still worth following the three-second rule on TikTok. Part of the reason it’s worthwhile is that regardless of what it says about their brains, users are more likely to pass the content by if it’s not attention-grabbing. The other part is that TikTok’s algorithms highly prioritize how many users watch at least three seconds of a video or more when deciding what to show on the “For You” pages of people with similar interests.
Keep Up with Changing Trends
Just like technology changes fast, so do TikTok trends. Content creators who want to find success on the platform as marketers need to devote a good deal of time to keeping up with trends and making sure they follow TikTok best practices for boosting engagement and getting new followers.
