Statistics reveal the potency of digital marketing. 63% of online users who see a Google search advertisement will likely click on it. Plus, 50% of site visitors who click on a pay-per-click ad are likely to make a purchase.
If you want to grow your business, it’s time to beef up your law firm marketing strategy. Powerful digital marketing strategies can positively impact lead generation, but you must avoid a few items.
What’s a do? What’s a don’t? Keep reading for the answers!
Digital Marketing Strategies You Must Do
If you want to attract clients, you must be online. The first step that a law firm should take with developing its marketing approach is to build a website. Although, you do not want just any website, but the right website.
Recent statistics suggest that 70% of website traffic comes from Google. Meanwhile, 38% of visitors will stop interacting with your website if it has a poor design.
Your website should have a strong brand message. It should be easy to navigate, display a simple call to action on every page, and it must be SEO optimized.
With a well-designed website, you can establish credibility, generate leads, and boost your online visibility. If you take the time to include a lot of valuable information for visitors, this is a basis for building a significant amount of traffic.
Set Up Your Google Business Page
You want satisfied customers to leave you online reviews. In fact, encourage your clients to leave you a review. Potential clients will search online for a reputable law firm, so it is vital that you provide authentic positive feedback before they contact you.
Also, a Google business profile helps you establish your firm on location-based listings in the Google search engine.
Create Social Media Profiles
Clients like to follow the brands and organizations that they have relationships with. As a law firm, it does not differ from any other service. It is critical to create and share engaging content on your social channels often.
As you increase your following, you have the potential to generate more leads. This is an organic way to get leads, but you should consider pay-per-click ads. To learn more about PPC digital marketing for law firms, we recommend that you click on PPC for lawyers here.
The Don’ts of Law Firm Marketing
There are many types of marketing that you can do, which include the marketing strategies just discussed above. The American Bar Association approves social media, pay-per-click, and SEO optimization strategies.
You cannot solicit your law firm by targeting an individual. Some will view one-on-one targeting as not in the client’s best interest because it is only for your financial gain.
Don’t Be Dishonest
Making false claims is not admirable to clients. Never mislead your target audience or stretch the truth. If you cannot keep your promises, it is best not to make them.
With all your content, stick to the facts, just like you do in a courtroom. Market your law firm in a way that no one can dispute.
Don’t Give Unrealistic Expectations
You may have won a landmark case, but you cannot always guarantee this result. It would be dishonest of your law firm to claim that every outcome will be the same.
That is why it is essential to mention cases that turned out positive and that the conclusion for every case can vary.
Law Firm Marketing Do’s and Don’ts
You want to attract new clients, and you can if you follow these do’s and don’ts. Law firm marketing starts with your website design, website content, SEO, social media, and pay-per-click advertising.
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