The Psychology of Casino Colours: How Design Affects Player Emotions

It’s long been observed that colours affect our minds and colour psychology shows how these affect our mood, psychological and emotional responses, and also our behaviour. This scientific approach has many applications, particularly in design and marketing, and it’s just as useful in the gambling industry. 

In this article, we’ll cover the basics of colour theory, see how colours can be used, and take a look at their meaning.

How Colours Are Connected to Luck

Superstitions are part of the human experience and they are very common in gambling. People believe that they will get the same results based on what they are doing or what colour they are wearing when they get a big win.

Just like some colours should be embraced, others should be completely avoided when you’re gambling. The exact one can vary from person to person, or even culture to culture.

Importance of colours for Casinos

Aside from making players feel lucky, choosing the right colours can have a host of other benefits:

  • Attracting new customers: Whether it’s an online or land-based casino flashy and light colours could be used to bring attention to the brand. This can be a great way to highlight bonuses and stand out from the competition.
  • Brand awareness: You are more likely to remember a casino if it uses distinct colours. This is especially true for online casinos that have to cut through the noise of the internet. People start associating their brand with a specific colour and suddenly the casino becomes one of the most recognisable of all time. The perfect example of this is logos— you know the brand just by the colour, even if the letters from the logo are removed.
  • Eliciting emotion: The goal of any casino is to elicit an emotional response. Colour is an excellent way to do this, as it may even convince players to try their luck with a particular operator.

Casino Colour Meanings

  • Fruity: This is the most common visual effect and colour that slots have. In fact, when you think about a typical slot, you’re likely imagining shiny, vibrant, and colourful fruits. The most famous games of all time, like Mega Joker and Starburst, are excellent examples. They’re super recognizable and immediately catch the attention of any player.
  • Blue: Believe it or not, blue helps create a sense of trust. This is why some land-based casinos will use only blue chips and online casinos have blue sites or logos. When you trust a game or brand, it makes you more likely to test it out and helps you focus.
  • Yellow: Yellow makes you more alert and signals to your brain to pay attention to something. This effect is especially powerful when you combine yellow with red. It’s no wonder you’ll see so many games with yellow hues!
  • Gold: Gold has long been established as a symbol of greatness and luxury. Casinos will often use it to build their brand up as prestigious. Gold is also associated with luck and money, making it an ideal colour for any casino.
  • Red: Red can stimulate passion and anger, while also making your brain think more. Colour psychology also says it can help you make better decisions when gambling, making it an obvious choice for casinos everywhere. In some cultures in Asia, red is also the colour of luck. That’s why you may encounter it more in Asian casinos.
  • Green: Green is right in the middle of cool and warm tones which makes people associate it with stability. It can also make you feel more relaxed and reduces the strain on your eyes. It’s no wonder this colour is another common choice for both online and land-based casinos.
  • Black: Black is a classic casino colour, as it denotes comfort, power, authority, and elegance. It can make a casino experience feel more prestigious and keep you focused on the game for longer. The trick with this colour is to make only some elements black instead of the whole casino, as it can be overpowering. 

How Casinos Create an Ambience with Colour

The meaning of the colour isn’t the only important aspect, it’s also the placement. This is true for both online and land-based casinos, as different hues create a cohesive design and a pleasant environment. 

Land-Based Casinos

  • Lighting: The hues should be warm and dim for the whole establishment to create an inviting and calm atmosphere.
  • Tables and Machines: Card and roulette tables should be well-lit to attract players and give them a better view. Slot machines often come with their own bright colours that achieve the same effects. The dim interior lighting contrasted against these bright lights can highlight areas of the casino and put games into focus. Using differently coloured lights is an excellent way to amplify this effect.

Online Casinos

  • Website Elements: Online casinos often have a base colour for their website and then include different colours for various parts of the website. This can add some variety to the design and make one colour less overpowering. It also contributes to better readability. But, the tricky part is choosing hues that blend well. It’s always worth it to take a look at Master of Casinos online casino India for examples of brands that expertly combine colours in this way.
  • Promo material: Bonus banners and visuals that online casinos post on social media should be bright and vibrant. That’s because they need to attract most of the attention. To make things more cohesive with the brand, it’s good to include the main casino colours in these elements.

Choosing A Lucky colour


Though colours have some general meanings and effects on our behaviour, people can also have personal connections to them. That’s why one of the easiest ways to choose your favourite colour is to go with your preferences.

Think about what colour you are drawn to and how it makes you feel. If it compels you to action and makes you feel more comfortable or alert, then this is probably the colour for you. After all, it can help put you in the right mindset, improve your confidence, and have a better time at any casino.


As we already established, casinos use colours for specific purposes, so when you enter a land-based one or log into your online account, pay attention. What colours stand out and why? How do you feel when you imagine yourself playing the games with these hues?

You’ll be naturally drawn to certain colours and repulsed by others. Be aware of your feelings and notice if this is a trend that keeps repeating itself. If so, you’ll easily realise what your colours are.

Zodiac Signs

Some people believe that each zodiac sign comes with its own lucky colour. If you feel a strong connection to your sun sign, you may feel the same connection to the colour associated with it.

  • Capricorn: Gray and brown denote the same stability and mystery that the Capricorn possesses.
  • Aquarius: Blue could be your luckiest colour, as it goes perfectly with the sense of trust and creativity that an Aquarius usually exhibits.
  • Pisces: Light green symbolizes growth, vitality, and connection. These are the best emotions to channel for a Pisces, as they are born just before spring. Those feelings are also ideal for a productive gaming session.
  • Aries: Red is the colour of the Aries, as it carries the same strong energy and passion as this sign.
  • Taurus: If you’re a Taurus, you may feel a strong connection to green. It’s the colour of harmony and stability— ideal for an Earth sign.
  • Gemini: Yellow can make Geminis feel uplifted, alert, and happy, thus amplifying their natural energy.
  • Cancer: White and silver are the best choices for you, as they are associated with hope, peace, and beauty. Perfect for a gentle soul!
  • Leo: A prideful and prestigious sign such as Leo feels best when in the presence of Gold.
  • Virgo: Similarly to Taurus and Capricorn, this Earth sign will feel the most confident with stable tones like Brown and Green.
  • Libra: Choosing either Pink or Blue will make Libras more calm and open to new experiences. Games with these hues could prove to have the best outcomes.
  • Scorpio: An assertive and ambitious sign like Scorpio draws the most power from black.
  • Sagittarius: Purple is bound to make a Sagittarius feel more spontaneous and bold, making it an ideal colour to wear when gambling.


Colours have a lot of power over our emotions, making them extremely important for creating the right gambling environments. From the energetic red to the elegant gold and black, each colour sets a vibe that players appreciate. Whether you choose your lucky colour based on your preference, your zodiac sign, or what you’re drawn to, it’s bound to have a positive impact on your game.

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