Outdoor advertising is one form of marketing channel that we come across everyday in the form of billboards or hoardings. Although it is true that life post-covid has been immensely digitized, the power of outdoor advertising is not reduced. This is due to the fact that outdoor advertising is not restricted to a certain community or class of people. Whoever is on the road, can see them.
Outdoor advertisements are created in such a simple way that they could be understood by less educated people as well as small kids. It’s a handy means of reaching out to a broad audience in a short period of time. Here are some stats and points to bolster its effectiveness in the success of small and medium businesses.
Statistical Facts About Outdoor Advertising
As per the study conducted by Arbitron in 2009, there are many striking statistical data captured that show the importance of outdoor advertising. Some of them are mentioned below.
Almost 71% of the people on the road often view the messages written on the outdoor advertisement. Now here, traditional and digital, both types of advertisement are combined.
Nearly 26% of the people made a note of the phone number or the web address mentioned in the advertisement.
Almost 58% of the viewers got interested in visiting any event mentioned on the billboard.
Not only this, as per the recent surveys, digital out-of-home media is estimated to have grown by nearly 42% by the year 2023, especially in the United States.
Business Success Through Outdoor Advertising
It is true that an outdoor advertisement is a perfect option for publicity, however, it is not so easy to implement it. It becomes crucial to understand the concept thoroughly. There are so many designs available in the market that an amateur could easily get confused while selecting them. However, if you follow a simple guide on outdoor designs for business owners, you can easily turn your store into an effective marketing channel. And here are some easy tips to make your advertisement sharp and appealing.
- Writing a crisp and to the point punch line will make the advertisement easy to understand
- Large fonts and bold colors should be used so that they could catch the attention within seconds
- Using relevant content would help to get the desired result effectively and efficiently
Apart from the designing factor, there are many other areas which should be considered. For example, deciding the location where you want to display the advertisement, who is your target audience and where they are based, the flow of traffic, etc.
Outdoor advertisement is Still Significant
It is true that the pandemic has restricted our daily commuting, which is why some people might say that investing in outdoor advertisements is a waste of resources. However, things are easing out and to a surprise outdoor advertisements are still proving to be effective. If you are still not convinced, here are some of the trends that will help you rethink outdoor advertising
Implementing new and smarter ways of displaying any advertisement is in vogue. Be it a car wrap, a local bus, or any murals of a building, all these techniques make the concept stylish and eye-catching.
The effective and impactful usage of technology has taken the concept of digital outdoor advertisement to the next level. It is high time to be disbelieved that billboards are no more than static, scribbled boards hanging near the traffic signals. You can see the changing graphics, the flashy artwork, and whatnot.
It is no longer required for business owners to get specialized training in the subject. There is various software available these days that could be effectively used for this purpose.
These trends are boosting the usage of outdoor advertisement and forcing people to get inclined towards it.
The Green Concept Of Outdoor Advertisement
First of all, what is a green concept? Well, it means any concept which is environment friendly and which helps in sustaining the natural resources of the planet. As far as the green concept of outdoor advertisement is concerned, there are many techniques getting used these days which help to curb the wastage of natural resources. There is almost every category of companies that are using environmentally friendly ways of advertising to solve their own purpose. For example, real estate companies are implementing these green concepts to showcase that their projects are environment friendly and their customer’s health and well-being are their priority. Now, let’s focus on different techniques getting used in this green concept of outdoor advertisement.
Eco-friendly Advertising is New Outdoor Advertising
PVC banners are getting replaced by some environment-friendly options like eco-flex. PVC cannot be recycled and they are hazardous for the climate as well. It is a major contributor to global waste.
Turning towards led lighting is the next factor getting considered to sustain the natural resources of mother nature. Not just this, usage of led lighting also enhances the visibility of the advertisement. Moreover, usage of such lighting is economical which ultimately leads to revenue.
These factors effectively contribute towards the growth of the green concept.
In the end, it could be concluded that outdoor advertising is very much alive and if you are looking to add context and depth to your marketing campaigns, outdoor advertising is very much an ace.
