The ecommerce industry is competitive, and it’s only getting more saturated. You can’t just accept that your store will be one of many in the crowd and expect it to thrive. To stand out in this environment, you need to create an experience that makes customers want to come back again and again. And while there are lots of different factors at play when it comes to conversion rate optimization (CRO), here are four big ones that you should keep top of mind:
Simplify the checkout process
If you want to increase conversions, the checkout process is critical. It’s important that your customers feel confident that they can complete the purchase without too much hassle.
In order for this to happen, you need to ensure that your payment gateway is up-to-date and secure. It would help if you also were using a platform that integrates well with your e-commerce store so it looks good when customers check out their products. For example, if you use Magento platform, Magento 2 Custom Checkout Fields Extension will be a good choice to help you optimize your payment system. Lastly, ensure there are no gaps in any part of your checkout process, so users don’t get stuck trying to figure out what they’re supposed to do next.
Adobe Commerce (previously Magento) professionals say, “Personalize for specific customer segments.”
Highlight your best sellers on your homepage
When you’re a new ecommerce store, it can be hard to know which products will sell. But if you have best sellers and popular items, showcasing these in a prominent place on your homepage gives customers the impression that they’ll get something great when they buy from you.
One way to do this is by using product sliders—any visual element showing off different products in succession. The elements could include:
- A slideshow or carousel of images with text descriptions (like what’s used at Etsy).
- A grid of images with no description.
- Videos or GIFs.
Personalize your email campaigns
Personalized emails are more effective. Email analytics will help you learn about your customers, and the data can be used to improve email campaigns. In addition, you should use email follow-ups after purchase to build a relationship with customers and encourage them to make future purchases.
Utilize user-generated content (UGC)
User-generated content (UGC) is content that your customers create. It can be used for social media, email campaigns, blog posts and infographics, videos or images. You can use UGC to showcase your products in action and also give your audience a sense of what it’s like to have them in their home.
Allow guest checkouts
Guest checkout is a great way to increase conversions in your store. It’s also easy to set up, so why not try it out?
Guest checkouts allow customers to browse and purchase from your site without creating an account or logging in. They can simply check out with their email address, making the process even faster for them and more convenient for you.
You can set up guest checkouts on Shopify very easily by following these steps:
- Add new email addresses into your store as separate users (this will be the “guest)
- Click on User Settings > Guest Checkout > Enable Guest Checkout
Hopefully, you were able to learn something new about improving your conversion rates. These tips will help you improve sales and boost your bottom line. Remember that the most important thing is to have a great product or service that people want, so if you still need to get that, then start there!