Touch up Cup Net Worth: Revolutionizing Paint Storage with Innovation

Touch Up Cup, a company that has transformed the way paint is stored and reused, has quickly risen to prominence in the DIY and home improvement market. Founded by father-son duo Jason and Carson Kropf in 2019, Touch Up Cup offers a simple yet innovative solution to a common problem: preventing paint from drying out between uses. Their airtight, reusable containers have not only streamlined paint touch-ups for homeowners but also garnered significant interest from investors. As of 2025, Touch Up Cup’s net worth is estimated to be $10 million, reflecting its strong market presence, expanding product line, and growing revenues. In this article, we explore Touch Up Cup’s net worth, its business journey, funding, and the factors that have fueled its impressive growth.

The Founding of Touch Up Cup

Touch Up Cup was founded in Cincinnati, Ohio by Jason Kropf and his then 15-year-old son Carson Kropf. The idea for the product came from Carson’s frustration with using old, dried-out paint cans for small touch-ups around the house. Recognizing a gap in the market, the Kropfs designed an airtight, BPA-free plastic container specifically for storing leftover paint, keeping it fresh for up to 10 years.

The container’s stainless-steel mixing ball allows users to re-mix stored paint easily, ensuring a smooth application without the need to open large paint cans. The product’s simple yet effective design quickly resonated with DIY enthusiasts and professional painters alike.

Touch Up Cup gained national attention after appearing on ABC’s “Shark Tank” in 2020, where the Kropfs secured a $200,000 investment from Blake Mycoskie, the founder of TOMS Shoes, in exchange for 25% equity. This exposure not only boosted sales but also opened doors to major retail partnerships.

Net Worth in 2025: $10 Million

As of 2025, Touch Up Cup’s net worth is estimated to be $10 million. This valuation is based on a combination of revenue growth, retail partnerships, funding rounds, and expanding market reach.

Key Sources of Revenue

1. Retail Partnerships: Touch Up Cup is available in over 5,000 retail locations across the United States, including Walmart, Home Depot, Lowe’s, Ace Hardware, and Amazon. Retail sales contribute an estimated $5 million annually to revenue.
2. E-commerce Sales: Touch Up Cup’s direct-to-consumer website and Amazon store have been instrumental in reaching a broader audience, generating approximately $2 million annually.
3. Licensing Deals: In 2022, Touch Up Cup entered into a licensing agreement with a leading paint manufacturer to incorporate the technology into branded paint storage solutions, adding an estimated $1 million to annual revenue.
4. Product Expansion: The introduction of complementary products like the Touch Up Roller and Touch Up Brush has expanded their market reach, contributing an additional $1 million annually.

Major Funding Milestones

• Shark Tank Investment (2020): Secured $200,000 from Blake Mycoskie for 25% equity.
• Series A Funding (2023): Raised $2 million to expand manufacturing capabilities and retail distribution.
• Series B Funding (2024): Secured $3 million to support international expansion and product R&D.

Innovative Business Model

Touch Up Cup’s business model focuses on solving a common problem with a simple yet innovative solution:

1. Patent-Protected Design: The airtight seal and stainless-steel mixing ball technology are patent-protected, providing a significant competitive advantage.
2. Subscription Model: In 2023, Touch Up Cup introduced a subscription service for homeowners and professional painters, delivering refill containers and accessories every six months. This service has generated a steady revenue stream of about $500,000 annually.
3. B2B Partnerships: The company has established partnerships with painting contractors and hardware stores, offering bulk purchasing options that account for approximately 20% of total sales.
4. Low Manufacturing Costs: The simplicity of the design allows for low-cost manufacturing, ensuring high profit margins.

Expansion into New Markets

In 2024, Touch Up Cup expanded into Canada, the UK, and Australia, focusing on markets with high DIY demand. This expansion strategy includes:

• Local Manufacturing: Establishing production facilities in Canada and the UK to comply with regulatory standards and reduce shipping costs.
• Strategic Retail Partnerships: Collaborations with Canadian Tire and B&Q in the UK to gain market penetration.
• New Product Lines: Introducing color-coded lids and larger container sizes to cater to diverse consumer needs.

These initiatives are expected to generate an additional $3 million in annual revenue by 2026.

Challenges and Competitors

Despite its success, Touch Up Cup faces challenges, including:

1. Competition: Established brands like Shur-Line, Rust-Oleum, and FrogTape are expanding their product lines to include paint storage solutions.
2. Rising Costs: Inflation and supply chain disruptions have increased production costs, putting pressure on profit margins.
3. Consumer Awareness: As a relatively new product category, educating consumers about the benefits of dedicated paint storage solutions remains a challenge.

To mitigate these risks, Touch Up Cup is investing in digital marketing and educational content to increase consumer awareness.

CEO Jason Kropf’s Vision and Leadership

Jason Kropf’s leadership has been instrumental in Touch Up Cup’s growth. With a focus on solving real-world problems with practical solutions, Kropf has positioned the company as a leader in paint storage and maintenance. His vision extends beyond profit, emphasizing sustainability by encouraging homeowners to reuse paint rather than waste it.

Kropf’s ability to attract investors and secure strategic partnerships has accelerated Touch Up Cup’s expansion. His appearances on platforms like Good Morning America and DIY Network have not only raised the company’s profile but also boosted consumer trust.

Future Prospects

Looking ahead, Touch Up Cup aims to:

1. Expand Product Line: Plans to introduce eco-friendly versions of the containers made from biodegradable materials.
2. Increase market penetration: Targeting 10,000 retail locations by 2027 and expanding the subscription service internationally.
3. Develop next-gen products: Focusing on smart storage solutions integrated with IoT technology to alert users when paint is about to expire.

Analysts suggest that Touch Up Cup might consider an IPO by 2028, potentially pushing its valuation to $30 million.

Conclusion

Touch Up Cup’s net worth of $10 million in 2025 reflects its innovative products, strategic partnerships, and robust business model. By addressing a common pain point with a simple, effective solution, Touch Up Cup has carved out a significant niche in the paint storage and maintenance market.

As the company expands into new markets and continues to innovate, its ability to scale production, navigate competition, and enhance customer loyalty will be crucial. With Jason Kropf’s visionary leadership and a commitment to sustainability, Touch Up Cup is well-positioned to become a dominant player in the DIY market, transforming the way people store and manage paint globally.