Website Health Equals Business Health: The Benefits of Using a Website Health Checker

252,000 new websites are created every day. If your business’s website has any glitches, speed issues, etc., your guests can easily find another website that can solve their problems. So, to attract and retain visitors, your website must be 100% functional at all times.

That’s the importance of website health! If you’re wondering how to check website health, wonder no more. A website health checker will help you.

This handy little tool can improve your website in several ways. Read on to learn about all of the benefits a website health checker can offer your business’s site.

What Is a Website Health Checker?

A website health checker is any piece of software that checks aspects of your brand website’s health. What does a healthy website look like? It’s a website that performs to the best of its ability.

A Good Performance

A good website performance, in this case, has several aspects. The website needs to have updated plugins, good security, and a reasonable speed. Your website ranking should also be high.

Ensure a Good Performance

Keep in mind that a website health checker cannot improve your website’s health itself. You will have to fix your website yourself. If you can’t do this, consider hiring technical SEO services to fix your website for you.

Benefits of a Website Health Checker

So why are these aspects of a healthy website so important? Read on to learn why.

Speed

Imagine visiting a new site. You arrive at the home page and remain stuck looking at the loading bar for three minutes. Would you stay on the website or would you go elsewhere?

Most people would go elsewhere. Three minutes may not seem like much in some areas. But people expect nearly everything on the internet to be lightning-fast.

Having a Slow Site

Now imagine that your website is slow. Put yourself in the mind of people who are visiting this slow site. You can’t expect them to stay long enough to fall into your sales funnel, can you?

This is why you need to enhance the loading speed of your website until it’s as fast as possible. It’s one of the best ways to ensure that customers remain on your website. If you do some research, the internet should give you several different methods you can use to reduce the time it takes for your website to load.

Bugs

Bugs can also turn potential customers away. Most customers expect that competent businesses will have highly functional websites. If your website isn’t like this, they will doubt that your business has the competence to provide high-quality products and/or services.

Confusion and Frustration

Bugs can also confuse and frustrate customers. Imagine if you tried to click on a page link and found that it didn’t work. How many times would you click on that link until you decided to give up?

You probably wouldn’t have the patience to click the link more than three or four times. At that point, most potential customers will probably think that whatever you’re selling isn’t worth it. Then they will leave your site.

Security

Many sales funnels require potential customers to enter personal information into your site. If you can’t guarantee that their information will remain private, they won’t trust you. If their information gets leaked later, you’ll likely lose those customers forever.

So you need to keep your website’s software updated. This will keep your website secure and your customer’s information secure.

Website Destruction

Information isn’t the only thing that high-security software will protect. You also have to worry about hackers getting into your site and changing aspects of your site. They may even take your website off the internet entirely.

Website Ranking

There are millions of websites out there. How are your customers going to find your website in that massive sea of content? You need to guide them to your site by making it rank higher on the search engines.

Using SEO techniques can help your website appear sooner on search engine result pages. But there are other things you need to change so that search engines favor your site.

Update Content

Search engines don’t favor websites that have old, outdated content. Google in particular will check when you last updated your site. You need to keep adding new content to your site.

Changing Algorithms

Also, the algorithms that search engines use to provide their users with the best results are changing all the time. Your website should change with them. This way you can ensure that your website stays at the top of the rankings.

Website Backups

Website health checker tools can’t check if you have these, but they’re still important. It only takes one misclicked button or one hack attack to erase all of the data that makes up your website from existence. If you don’t have any copies of the data saved anywhere, you’ll need to build the whole website from scratch.

Rebuilding Takes Time

You can do this fairly easily. But it will take time. It would probably be better for your business to spend this time on other important business matters.

Make Several Copies

Don’t just store the data for your website somewhere on your computer. You need to have several different copies. Ideally, you should save the files to different types of data-saving devices (thumb drives, other hard drives, etc.) and keep them in various safe spaces.

More Informative Articles Ahead

With the information that a website health checker can give you, you can likely increase the return on investment of your website tenfold. More customers will be drawn to your site and more customers will stay. While they’re there, you can draw them into your sales funnels and eventually convince them to purchase your products and/or services.

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