Search engine optimization (SEO) is the action of increasing the visibility (ranking) of your website in search engine results. Given the highly competitive digital landscape, SEO has become a critical aspect of any online business strategy. Here are some of the main reasons why you need to do SEO optimization.
Why do you need to SEO optimize your website?
The primary objective of website SEO optimization, is to increase its ranking by search engines for given keyword queries of users. Solving this task will allow your website pages to appear higher in search results as compared to competitors. This in turn can lead to more traffic and, ultimately, better business. Of course, entrusting such important optimization tasks exclusively to professionals and https://www.seo-friendly.org/link-building/ is a great way to get the desired result in the shortest possible time.
The second, but no less important aspect of SEO optimization is improving user interaction. And digital product criteria such as high page load speeds, user-friendly navigation, and usability make your site more appealing to users and help reduce the bounce rate. This leads to higher engagement and more conversions.
Third, SEO optimization is a long-term strategy that provides ongoing benefits to your business. In contrast to paid advertising, which only works effectively with a constant financial infusion, SEO-optimization is aimed at a long-term perspective, and with a competent approach is able to provide you with a steady source of traffic and potential customers for many years.
Process and Stages of Website Promotion
Search engine optimization (SEO) aims to optimize a website for search engines. As effective manipulation in this case will be the use of specified keywords in its content, meta tags and page titles, as well as the creation of high quality unique content.
Considering the basic strategies for promoting a website it is important to highlight the following:
1.competitor analysis and web site audit
Gives an opportunity to get answers to basic questions about current positions in the search engine, traffic sources, usability, technical problems and limitations. Also at this stage it is possible to evaluate the quality of existing content, internal optimization of the resource, the presence of areas of capture (call to action).
2.Creation of the structure of the site and its semantic core
A highly complex process whose goal is to produce relevant pages easy to understand.
3.Technical optimization
Important for the effective promotion of the resource. Proper filling of files robots.txt, sitemap.xml, the formation of CNC, ease of viewing on mobile devices, a ban on the indexing of duplicate pages, increase the download speed of the site – this is not a complete list of this stage.
4.Content optimization
Involves a wide range of works:
- the use of unique and high-quality materials (text, photos, video), relevant to your target audience;
- filling of all specialized tags title, description, which significantly increases the ranking of your site by search engines;
- content structuring (appropriate use of h1-h6 headings, lists, highlights, etc.);
- the use of organic SEO-keys, relevant to your topic.
5.External optimization of the site
Consists of a large number of tasks, among which are:
- Using pay-per-click or media advertising to attract targeted traffic to your site;
- Getting high quality backlinks to your resource from other reputable websites in your industry, can improve your project’s ranking and visibility in search engines;
- Social media is a good source of traffic, so it’s important to use social media platforms to promote your website, share content and interact with your followers.
6.Analyzing the traffic of your website
It is very important to get feedback and assess the quality of the optimization you are doing. Using a tool like Google Analytics, for example, will allow you to track your website traffic and understand the behavior of your website visitors. This, in turn, will help you make informed decisions about future optimization and promotion strategies.
