Every graphic design is built on the foundation of design elements, meaning there is no design without these elements.
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These elements add mood, emotions, tone, character, state, and reflections to the design. They make it possible for designs to communicate effectively with people and share useful information.
The basic elements of a graphic design are discussed as follows;
Basic Elements Of A Graphic Design
- Line
A line is a moving dot. In graphic design, it entails much more information which makes it indispensable. Lines help to organize thoughts and information, evoke feelings and emotions, make shapes, and infer movement.
Lines can be vertical, horizontal, diagonal, zigzag, curved, straight, broken, or solid. And every form has the information it conveys. Vertical lines in a graphic design may be interpreted to strength, while horizontal lines may express stability and calmness.
- Shape
The shape is an area bounded by a boundary. And it is a cogent detail that every graphic designer should pay attention to when making their designs. There are ways shapes communicate with people, whether it’s geometric or organic shapes.
Geometric shapes exist in 2-dimensional or 3- dimensional forms and they are created by points that join through curved or straight lines. Examples are triangles, squares, rectangles, and others. For instance, rectangles and squares stand for comfort, peace, security, and familiarity.
Organic shapes have free-flowing edges and are not as uniform as geometric shapes, like the shape of leaves. These organic shapes can communicate well-being and lightness.
- Space
Space is an element of design that should be given high consideration. It communicates simplicity, balance, and emphasis and improves the visual effect.
You can use space to focus on a particular image or message you want your audience to remember often. To separate or link visual elements together, space works best in the role.
Narrow spaces between content show strong relationships,; wide spaces mean separation or loneliness.
As much as possible, graphic designers should note the positive and negative spaces to make great designs. Positive spaces are occupied by visual elements, while negative spaces have less visual focus.
- Form
The way shape occupies space is what’s called form. It’s also a very important element of design. Graphic designers create forms on a surface to demonstrate light, shade, contours, surrounding objects, and negative spaces.
There are ways forms communicate with people through composition and contrast. A form usually has a height, width, and depth.
- Color
Color in graphic design communicates your audience’s mood, emotions, and perceptions. Different tones of color evoke different reactions in individuals. The impact of the color wheel makes it easy for graphic designers to combine colors harmoniously.
Complementary colors show a high level of contrast and express energy to your audience. Different varieties of color express different meanings. The blue color expresses confidence, security, reliability, and loyalty.
- Texture
The texture is the degree of softness and roughness in a design. When your audience looks at your design, what physical touch does it invoke in them? The design can appear smooth, rough, glossy, or soft.
A good graphic designer applies the texture in a way that invokes reaction and action in the audience.
