The State of Link Building study asked 800 people from the SEO industry what they thought was the importance of link building in SEO. Among them, 58.1% said the beyond doubt backlinks worked well for websites to secure high SEO rankings, while 56.3% said that the quality and not the quantity has a positive impact on rankings.
When a site links your site to the content on their website, they send a strong signal to search engines that their users will find your content valuable. That makes Google value you as beneficial to their user and ranks higher on the search results. Use trusted SEO services to help you in link building.
What Are Backlinks?
The number one intention of a webmaster is to provide sufficient value for the traffic on his site. Use backlinks for success. So what are backlinks?
Backlinks connect the pages of one website to the pages of another. Google and other search engines understand that websites with one-way links have valuable content. Thus websites with the most inbound links have a higher organic ranking on search engines.
How Do Backlinks Work?
We know that backlinks are of immense importance to end users, for it helps rank higher on search engine results to draw more traffic. But did you know that backlinks are essential to search engines too?
They help search engines know that the website to which the inbound links connect has some of the best content relating to the keyword and topic, making them rank such sites higher for the specific content.
What Is The Importance Of Backlinks In Seo?
When a website connects with yours through inbound links, it testifies that your website is worth visiting and has valuable information. The possibility for a website that earns the inbound link to appear in the search results increases with every other website’s one-way linking to a webpage to their site. Thus the website receives more visibility by jumping position on the search results.
Not only Quantity, But It Is The Quality That Matters
Google and other search engine watch the number of backlinks to one particular site and uses spiders to crawl over the website content to analyze if the website contains high-quality data that can be valuable to its users. Thus, many websites backlinking to your web pages is not a guarantee for you to appear on the SERP’s first page.
Only when you can convince search engines of the premium quality content on your website will they rank you higher. Thus search engines direct more traffic to your site when you have high-quality backlinks, adding query relevance to your website in search queries. Therefore backlinks alone do not guarantee first-page rankings in search engines, but quality backlinks can help you get there.
Being linked to someone important can help you
Some backlinks are more valuable by distinction than others, and those backlinks may be to sites people consider trustworthy or reliable. Even being mentioned on high-quality websites can help your brand, and selecting the page from which you link can significantly impact the value you assign.
How To Earn Backlinks?
There are some easy ways to earn backlinks. However, some backlinks can do more harm than good. Three types of backlinks can help– editorial, trustworthy or authoritative, and unpaid or unsponsored.
Here are ways to earn inbound links:
Write a guest post loaded with quality on various sites and link them to your site.
Use the age-old public relations techniques
Find broken links, rectify and use them
Use inbound links that are resourceful
Re-writings the forgotten and unused content with your embedded page link technique.
–skyscraper technique.
How To Use Backlinks To Your Advantages
The primary benefit of backlinks is search engine optimization. However, the use of backlinks extends beyond increased direct traffic from search engines. Backlinks can also send indirect referral traffic to your website. It happens when people click on links in articles and end up on the web page of another site. A good backlink on a high-quality website can raise brand awareness.
What Is The Skyscraper Technique?
Other websites will create high-quality inbound links to your website when you provide them with some of the best content on the internet. Brian Dean from Backlinko developed a Skyscraper technique to generate high-quality, engaging content that can help build links and earn you editorial links.
How Does The Skyscraper Technique Work?
The Skyscraper Technique uses a piece of content that is of high quality but has a few gaps. You work on that piece to do away with the portion that fails to impact and work around the entire composition to make it the best piece ever. When the content is ready, you reach out to the audience with it who may have found your content engaging in the past.
3 Core Principles Of Skyscraper Technique
Skyscraper techniques work on three core principles, which are:
- Get your hands on engaging content several other websites have already linked to.
- Work on the content to improvise the content without deviating from the topic.
- Garner and the right target audience to the post by informing them of its existence.
How To Build Links with the Skyscraper Technique
Build links with the skyscraper technique by finding a keyword to build the content on and check how it currently ranks. Work on multiple search engines to study your competitors for the keyword to know if it is worth giving them a fight. It would help if you had a corporation you could outrank with your content.
Check their content, for you need to take the relevance from there to create and publish the skyscraper content. Use an SEO tool to find people who link to such content, mail them with the link to your content and encourage them to change the links to yours.
Importance Of The Skyscraper Technique In Link Building
The skyscraper technique increases organic traffic to a website through a high SEO rank by evolving content around a primary keyword. The strategy works on finding keyword-based well-performing content to make it even better. But does it work for link building?
Let’s analyze its importance by understanding how it worked for Brain Dean, the advocate of the skyscraper technique.
Brian Dean published Google’s 200 Ranking Factors: The Complete List on April 18th, 2013, and applied the skyscraper technique. Here is what happened– the organic traffic shot up to double in just 14 days with a sharp increase in inbound links, and it even earned him 2M referral visitors. The post had a total of 2,070,930 page views.
But is skyscraper important today?
There is much talk concerning skyscrapers and their relevance in digital marketing. However, the effectiveness of the technique is relevant even today for the following reasons:
Content marketers use a topic and the related keyword that already has an audience. Thus they do not have to risk taking up a random case and check if they can attract traffic towards it. It works in two ways: it eliminates guesswork and saves time.
Moreover, the strategy works up to this day because it gives you the numbers essential for content marketing success. And the content marketer achieves that by posting and publishing. The emphasis is on more to achieve improved SEO ranking and organic traffic growth.
Wrapping Up
Backlinks are essential for SEO because they work like endorsements –one website recommends the other’s content. It works in reaching out to more people.
The skyscraper technique is important to build links, which skyrockets the website to the desired success only when properly executed. The proper execution involves creating excellent content and reaching out to enough people with a stellar pitch.
However, SEO success is not uniform, for it depends on several variables– industry, time of execution, competitors, resources, etc. SEO success lies in waiting at the door of those webmasters who patiently try several techniques before finding one that works for them.
