Digital Marketing

When Should You Hire An SEO Expert?

SEO (search engine optimisation) can help you climb up in the rankings on search engines so that your website gradually positions on the first page of the SERP (search engine results page). Nonetheless, result-oriented SEO can be challenging. If you decide to do SEO yourself, you’ll soon realise that a lot of work is involved. The DIY approach may work for a while, but gradually, you’ll have to hire an SEO expert.

Here, we’ll share five signs telling you it’s time to hire an SEO consultant. It’s vital to carefully evaluate an SEO company you’re thinking of hiring. Hiring an SEO expert is crucial; you want to ensure you’re hiring the right one for your business.

1. SEO is Something New for You 

If you don’t have prior experience with SEO, it may be time to hire an SEO professional. SEO can get technical, and if you’re not acquainted with the concepts, it can be too risky to try to increase your website’s search engine rankings yourself.

You’ll see a lot of misleading information online about SEO, and it’s essential to follow white hat SEO practices (i.e. ethical methods) to improve your website’s search engine rankings. As search engine algorithms are continually changing, staying on top of SEO updates is vital. 

If you don’t have the time or experience to monitor these changes, hiring an SEO expert can be the right decision. An SEO professional can help create an SEO strategy that matches your business goals and update you on the latest SEO best practices.

2. Resources for SEO

Whether you manage SEO in-house or hire an SEO agency, you’ll need a budget to do it correctly. Investing in SEO-centric blog content can be a prudent use of your marketing budget as it can enhance organic traffic, new leads, domain authority, backlinks, brand recognition and more. If you have the budget and want an expert-level skill set, outsourcing the work to an SEO expert can save you a lot of time and effort and help promote your brand.

3. Experiencing Low Website Traffic? It’s Time to Hire an SEO Expert

If your website draws only a handful of visitors daily, it may be the right time to hire an SEO expert. Low traffic can negatively impact your search rankings as it signals to search engines that your website content could be more helpful or your user experience could be more appealing. Furthermore, SEO can help you win good-quality leads through your website. As per statistics, SEO-generated leads have a close rate of 14.6%, while outbound leads have a meagre 1.7% close rate. Hiring an SEO specialist can improve your website’s visibility and attract more qualified leads for your business.

4. Your Marketing Team is Occupied! It Makes Sense to Outsource Your SEO

If your competitors have hired in-house SEO experts, it can get challenging to outrank them in your industry. You may ask your internal marketing team to manage SEO, but they may already be overworked and need more time to accommodate SEO tasks to their To-Do list. Marketing teams have many obligations, including running email campaigns, managing paid search ads, generating leads, writing content, creating landing pages, managing social media accounts and more. In small businesses, often, all these tasks rest on the shoulders of one person, which is highly challenging.

Poor SEO performance can restrict your marketing efforts from connecting potential customers. Henceforth, many people outsource their SEO tasks to digital marketing agencies because they want to balance all of their obligations. Improving your SEO can raise your marketing results, helping your business to flourish.

Instead of burdening your marketing team, hire an SEO expert who can immediately commence work without delays. It will help your marketing team to focus on their core responsibilities better.

5. Are You Redesigning Your Website? Its the Right Time to Hire an SEO Expert

If you’re considering redesigning your website, it’s an opportune time to hire an SEO expert. An SEO expert can help you redesign your existing website with SEO in mind, which could increase the chances of ranking your website higher on the SERP (Search Engine Results Page).

How Can SEO Experts Help You?

Improving your website’s search rankings can take around six months or more. If you’ve been trying to do SEO by yourself and didn’t taste any success, then it might be the right time to look out for professional help from an SEO specialist.

SEO experts provide a range of services that can help improve your search engine rankings, which include the following:

Website Audit: An SEO expert can audit your website’s technical SEO, which includes back-end elements that search engine bots can look at. Search engine bots will look for on-page elements such as usability, internal links, content, and image optimisation. They may also evaluate off-page factors such as backlinks and social media activity.

Keyword Research: An SEO expert can help you select the right keywords for your website and content, including long-tail keyword niches that your competitors may have ignored.

Link Building: An SEO expert will use link-building strategies to make your website more authoritative. A well-planned SEO strategy will help fetch backlinks steadily from high-authority domains.

Content Creation: An SEO expert can assist you in creating high-quality content that appeals to your users and search engines. It may include all areas of content marketing, from creating blog posts to social media content.

Need Help with SEO!

Do you want to improve your website’s online presence? Outsource your SEO tasks to a digital marketing firm if you don’t want to employ them in-house. It will also help you to save significantly. 
A digital marketing firm or SEO agency can offer top-notch SEO solutions tailored to your business’s needs. They will have a team of dedicated experts to improve your website’s search engine rankings, drive more traffic to your website, and increase your revenue.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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