Adam Grandmaison, popularly known as Adam22, has carved a niche for himself in the entertainment industry. Through his hit podcast, No Jumper, he has gained prominence as an influential figure in hip-hop music and culture. This article takes a deeper look into the life and career of this illustrious podcaster, YouTuber, and entrepreneur.
Early Life and Foray into BMX Biking
BMX and The Move to Los Angeles
Adam22’s journey into stardom began in the world of BMX biking. As someone passionate about BMX bikes and lifestyle, he took a bold decision in 2015 to relocate to Los Angeles from Wisconsin. Here he worked closely with several BMX bike brands on social media to establish himself within their community and carve out an identity within it.
The Advent of No Jumper
From BMX to Hip-hop Interviews
In 2013, Adam22 launched his YouTube channel and podcast, No Jumper. Initially, his content centered around BMX biking, but soon the focus pivoted to hip-hop culture. The podcast rose to prominence by spotlighting hip-hop music and interviewing notable artists such as Lil Yachty, Lil Pump, and Trippie Redd.
A Polarizing Interview Style
Adam22’s candid interviewing style and willingness to tackle controversial subjects quickly made him a polarizing figure. His genuine curiosity and in-depth knowledge attracted a devoted fan base that thrived on the unique narratives that unfolded during his interviews.
Adam22’s Entrepreneurial Endeavors
Co-founding OnSomeShit
Outside of his podcast, Adam22 also co-founded OnSomeShit, a BMX apparel company. This allowed him to marry his passion for BMX with his entrepreneurial spirit, further expanding his influence within the BMX community.
Launch of No Jumper Records
In a bid to support emerging hip-hop talent, Adam22 established No Jumper Records, a record label focused on the promotion of up-and-coming artists. His commitment to nurturing new talent is evident through this venture.
Personal Life and Controversies
Relationship with Lena The Plug
Adam22 is married to Lena Nersesian, known as Lena The Plug. Like Adam, Lena is an American YouTuber, influencer, and adult film actress. The couple started dating in 2016 and got engaged in 2019. They often collaborate, sharing aspects of their personal and professional lives on their platforms.
Fatherhood
In November 2020, Adam22 and Lena The Plug welcomed their first child, Parker Ann Grandmaison. The couple has openly shared their journey into parenthood, posting photos and videos of Parker on social media.
Facing the Backlash
Despite his success, Adam22 has been embroiled in controversies including accusations of promoting drug use and misogyny through his podcast. His collaborations with Lena have also faced criticism for their provocative nature. However, Adam22 has persevered through these challenges, continuing to thrive in the entertainment industry.
Conclusion: Adam22’s Lasting Impact
Adam22’s journey showcases a blend of passion, entrepreneurship, and resilience. His dedication to providing a platform for emerging talent and fostering conversations within the hip-hop community has established him as an influential figure. Despite the controversies, Adam22’s contribution to the entertainment industry is undeniable, and his career continues to flourish.
