Business communications are vital in the corporate world and businesses must have to adapt them for communicating in the business world.
In this post, I will tell you 9 crucial reasons why the importance of business communications is paramount for your business. I will break down what business communication actually is and the types of it.
So, come along with me as you are going to find some crazy ideas.
What is business communication?
Business communication is a type of communication that occurs inside and outside of the company to better communicate in a business suitable language.
Business communication consists of both internal communications with employees as well as outside of the company.
The main purpose of business communication is to enhance organizational practices, eliminate bottlenecks, and keep employees informed and so on.
Effective business communication is essential for the success and growth of every organization. Unlike everyday communications, business communication is always goal-oriented.
Business communication is very important for the growth of the company since it ensures professionalism keeps a record of the tracks etc. This helps businesses to create documentation of everything and carry out the process in a repetitive manner even more efficiently.
Types of business communications
- Internal upward communication
Internal upward business communication is a way to share information that comes from a subordinate to a manager or an individual up the organizational hierarchy. Internal upward communications include surveys, feedback forms, and reports that employees deliver to their managers or team leaders.
- Internal downward communication
Internal downward communication occurs when a superior gives instructions to one or more subordinates. In this type of communication, a memo, letter or verbal directive is used. When communicating with employees, leaders should keep their messages professional and clear. An example of this type of communication may include a memo regarding a new company operations procedure such as safety requirements and new regulations.
- Internal lateral communication
Internal lateral business communication occurs among employees in the workplace. Today, there are many different ways employees can communicate with one another; chat, messaging, email, and employee communication software solutions are just some of them.
This type of communication is more common than other types of business communication; this high frequency of communication plays a crucial role in employee engagement and productivity.
- External communication
External business communications occur when a company communicates with customers, prospects and vendors. Unlike internal business communications, external ones occur less regularly.
4 reasons why your business needs to have business communications
- Decrease email overload
According to Radicati, the average corporate worker spends 25% of their workday on various email-related tasks.
However, only a small fraction of the emails that hit our inboxes deserve our immediate attention. We filter out the important emails by sender or subject, and many emails we receive are not relevant to us at all.
- Increase productivity
Information overload affects workers’ productivity in many ways. One way is that employees spend too much time searching for content they need to do their jobs.
Moreover, an average employee spends 2.5 hours searching for information needed each month. This results in the entire week lost to finding something that should be at employees’ fingertips. Here are just a few ways how internal business communications improve employee productivity:
- Improve remote communications
As the Global Mobile Workforce Forecast Update estimates, over 40% of the world’s working population will be mobile by 2022. In developed countries such as the U.S., this number is likely to rise to 75%.
This means that a new kind of communications, leadership and management approach is required for remote teams—one that can coordinate across time zones, overcome information silos and overcome language and cultural barriers. Communication challenges often made it harder for team members to feel like a team, but better internal business communications can have a significant positive impact on how remote teams collaborate and feel
- Convenient knowledge sharing
One of the main goals companies are trying to achieve by investing in internal communications is to improve knowledge-sharing best practices.
In a world where employees are constantly growing and learning new things, employers need to enable easy knowledge sharing within their organizations.
Without a well-set internal business communications strategy, knowledge sharing and organizational knowledge suffer.
What Next?
If you have read so far, you should have internalized how important business communication is for your business. If you are a startup or small business you might be looking for a business communication solution that can help you develop these!
