Now business is going through digitization like never before. But not everyone has yet realized the benefits of being on the Internet. There could be many reasons why you are still not online. For example, you think, why do I need a website if I only have a few products or services and I didn’t plan to sell them over the Internet anyway? Or you consider the site to be an irrational investment because your customers are usually offline.
However, the question “Why do I need a website?” still occurs. The answer to this question cannot be unequivocal, you cannot predict all the nuances of a specific business in advance, you can only outline the contours of the answer. Perhaps after reading this article, you will find the web portal development team and get an answer to this question for yourself.
Reasons why your business needs a website
First of all, let’s consider the reasons why your business needs a web portal.
The site will help you to be visible
Every day, the Internet grows in popularity as a resource for finding knowledge in any subject. Don’t pass up the opportunity to appear in search results, on maps, and anywhere else your potential clients could look. By the way, if the site is well-designed and well-maintained, it has a far better chance of getting discovered.
An additional plus to the reputation
Imagine someone trying to find you online and seeing that you don’t have a website. And then he goes to your competitors, considering them more serious just because they have a website. Furthermore, the website should appear professional in order to establish a positive impression of your company and inspire faith in it. Good design, usability, and functionality may work wonders for your reputation.
Expansion of sales markets
The site gives an opportunity to demonstrate your offers to a much wider audience of consumers – there are no geographical restrictions on the Internet. Online trading tools are becoming more and more convenient, due to which there is a growing trend to buy and sell anything through the World Wide Web. Just think how many new customers and orders you can get.
Availability of information about your business 24/7
At any time of the day or night, your site remains accessible to visitors, so they can view information about your products and services. They will very certainly make a buying decision at this time. They can immediately place an order if the site’s functioning enables it. It would be fantastic if you had a form where people could give feedback or ask questions. Remember that as more people use mobile phones to view the site, the design must be mobile-friendly. Choose IT companies that can provide this, such as Digiteum.
Additional advertising
How can you tell people about your offers? Expensive brochures, billboards, magazines, and television. You can consider all these ways, but think about the costs. The site will give you unlimited opportunities for advertising. You can create texts, images, videos, and other content related to your goods, services, events, and promotions and place all this on your own site.
Unlimited marketing opportunities
Unlike the aforementioned billboards, magazines, and television, online advertising is very flexible and allows you to reach a target audience that interests you. So you can launch marketing campaigns to attract more customers to your site, choosing the audience by region, preferences, etc.
How to create a site?
If these reasons convinced you, then you probably thought about how to create a website and where to find a web portal development team. To create a site, you need to come up with a design, find content and write code. All this can be ordered from the web studio or done by yourself. Let’s figure out the subtleties of each of the options.
Order from the web studio
In this case, you don’t need to understand design and programming. You discuss what should be on the site, and the studio will come up with the design and write the code for you.
The more complex the site, the more expensive it is. In order for the site to turn out the way you want, you need to communicate with designers and developers. Describe why you want the site and what you want to see on it, give examples of sites you like, and explain why. If you don’t make sure that you and the designers understand each other, the result will disappoint you.
Do it yourself
You will be able to make a site even if you have not learned programming. There are two tools for this: site builders and CMS systems.
The site builder is an application in which the site is assembled from ready-made parts. All this is done in the visual editor. First, it’s a blank page, then you add design elements, and adjust sizes and colors. You can choose a site template and change the appearance to suit you.
The main drawback of such applications is limited functionality. This means that you will not be able to add a function to the site that is not in the designer. Therefore, the builders are suitable for simple sites, such as a blog, a portfolio, a promo pages, or a small online stores.
CMS has more options. You can install plugins on the site. These are additional functions such as online chat or surveys. And if there isn’t a plugin for the feature or design element you want, you can hire a developer. Instruct him to write the code specifically for his needs and paste it on the site.
Popular CMS systems are:
- WordPress;
- Joomla;
- Drupal.
Add-ons of these systems are already added to the control panel of our virtual hosting.
This was just a quick rundown of the reasons why your company requires a website. There are several ways to transform your website into the ideal instrument for boosting money and improving your image, depending on the characteristics and aims of your organization.
