Responsive websites, which were a novelty not long ago, are now part of the standard. Web developers, companies, institutions, and online retailers are all concerned with responsiveness. Many of them go a step further and, in addition to a responsive website, offer a mobile app designed for smartphone users. And if you are an owner or manager in your modern company, why do you require such an e-commerce app development type app too?
Statistics on the use of business applications
The data collected by Gemius, a research company, leaves no doubt that the number of desktop users is declining, while the number of mobile users is steadily growing. Not only young people but also older Internet users are switching to smartphones and tablets. What is the result?
More than half of web traffic is generated from mobile devices. This growing popularity means that online retailers have no choice but to adapt their sales channels to new technologies and changing user preferences and expectations.
Benefits of app development and development for your business
Easy and fast transactions
Mobile users expect easy and fast transactions. They don’t want to go to an online store every time they want to make a purchase or check out one of their recently viewed products. Therefore, they choose a mobile app that adapts better to individual preferences and settings than a responsive website. Therefore, the option of automatic login, although it seems like a small detail, can significantly reduce the number of abandoned carts and increase the likelihood of your customers completing transactions.
Fast payments
When shopping via smartphone or tablet, users expect fast and efficient payment. They don’t want to switch between a browser window and a banking application—they want to make a payment in a few clicks. Nowadays, app development is made possible by mobile apps that remember the data required to complete a transaction, such as credit card information. The latest and most popular online payment channels can be used in mobile apps: BLIK, quick transfers, PaySafeCard, or PayPal. Not sure how to implement them? Use Weelorum’s services to develop or adapt an existing app to the needs of modern customers from scratch. It’s hard to keep track of all the trends that are already mandatory for research. This is what John Brownlee wrote for FastCompany about Conversational Interfaces.
The power of push notifications
Do you want to reach your audience even more effectively? Your store’s mobile app will help you with this! Users who are bombarded with ads and newsletters from all sides often don’t pay the slightest attention to them. It’s much harder to ignore push notifications on your phone, which are still a new way of marketing and advertising. You can use them to inform your customers about special promotions, discounts, etc. However, remember not to overuse this option—rely on push notifications at the most crucial moments. Push notifications can be geo-targeted in app development, so they can be sent when a customer is near your store.
Convenient electronic cards
Many stores offer affiliate programs to their customers, where customers receive special cards that entitle them to cheaper purchases or allow them to accumulate points for transactions. Until recently, these cards were issued in physical form, which entailed costs (for the online store) and the need to hold the card in hand while shopping (for the customer). The mobile app changes that! All you need to do is to implement such functionality in it.
- The customer will be able to show the card digitally when making purchases.
- You won’t need to produce it and pay for its shipment, and the customer won’t need to carry it with them.
Effective and efficient communication
Mobile shoppers expect not only fast transaction completion but also effective communication with the staff of an online store. Their purchase decision largely depends on it! Live chat on a website is no longer enough—although it works well on the desktop version, it doesn’t work as well on a responsive website. Communication is hampered by pop-ups, notifications, and pop-up messages. In the app, annoying notifications do not interfere with or prevent contact with a service employee.
What will you and your customers get from the app?
The app allows customers to place orders online. In addition, as part of the loyalty program, they receive points that they can redeem for purchase vouchers. Thanks to the relevant functions, the delivery progress can be tracked online in real-time, which greatly increases the convenience for the customer. Therefore, it’s time to find out the price of e-commerce app development specifically for your business.
A win-win option
A mobile app offers several benefits for both your customers and your store. It significantly reduces the time developers spend on adapting your website to mobile devices and user requirements.
- the benefits don’t end there: as customers complete transactions faster and more efficiently with an app, their shopping experience is enhanced, and they are more likely to share positive feedback about your store
- mobile app helps to create a positive image of your store and increase sales.
The number of mobile users is steadily growing, and online store owners are not indifferent to this trend. If you want to keep your business afloat and continue to increase your competitive advantage, you have no choice—a mobile app is a must!
Dogtown Media provides comprehensive mobile and web application programming services for all businesses serving the world. This is how you get the full range of e-commerce app and support services development. A wide range of services combined with expert support and advice at every stage of cooperation allows us to fully meet the dynamically changing needs of each industry. Functionality, full customization, clean code, intuitive management—when it comes to specialized applications, we provide programming services for app development tailored to the needs of our clients.
How to solve the issue of app development for e-commerce?
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