Why eCommerce Businesses Are Moving Towards New Platforms

The first generation of digital commerce offered sizable, all-inclusive suites as its standard desktop-based eCommerce first appeared in the 1990s. Then, both in-store and online purchases were available as options for shopping.

Person adding clothes to cart closeup for online shopping campaign

Times have changed; today’s consumers demand omnichannel purchasing, blazing-fast website loading times, Google-like search capabilities, and meaningful brand interactions. As a result, businesses are more global, multi-brand, and complex than ever. The era of desktop-only eCommerce is over, to put it simply.

More than ever, businesses must move quickly to meet customer expectations, enter international markets, and launch new products. They are therefore turning to commercetools development solutions. The cause for it is given below:

Why use Commercetools?

Commercetools is the best product portfolio for B2C, D2C, and B2B next-generation commerce. To free the industry from the limitations of conventional suites, Commercetools developed a headless, API-first, multi-tenant SaaS commerce platform.

Utilizing up-to-date development building blocks in a trustworthy cloud platform provided by commercetools, businesses can offer the best eCommerce experiences.

The cause for businesses moving toward a new platform

Flexibility to introduce improvements.

The ability to move quickly is crucial in the realm of eCommerce. The business will be left behind if they move slowly and need to test new solutions or sales channels. So they move towards a new platform to re-platform their store to a different solution.

This is preferable for them to try to make the current solution function the way they want it to. It takes less time to mitigate. In actuality, it all depends on the re-platforming method they pick.

Data utilization

Working with new platforms is one of the key reasons to do so when they need more than just a shopping cart. While most eCommerce service providers only care about increasing revenue, new tools like commercetools provide a customizable solution. 

It enables the business to add value and comprehend your customers more fully. Customers find the process to be simpler as a result, and the business gains valuable insight into the demographics of its clientele and how they use its products.

Customized solution

By utilizing new platforms, companies are significantly shifting towards modular solutions. It enables the business to select the most beneficial components to suit its needs. In addition, incorporating technology and data into business strategy helps form transformation teams.

Truly comprehending the precise features of customer choices enables businesses to design and expand platforms that easily and quickly reach them.

The platform is easy to use

A new platform with advanced features makes the job easy for businesses. An excellent user panel with limited products and a personalized look makes it easy for customers to focus on what they want.

This easy-to-use feature attracts helps to retail customers who visit the business site. In addition, it will help in increased sales and brand visibility.

Attractive modern features

eCommerce is known for its high competition, and businesses compete to get clients attraction. Therefore, it is necessary to adapt to modern technologies and features to create an impact in the highly competitive field.

It is common for boring or complicated sites to lose the competitive battle to avoid businesses getting attracted to a new platform. These platforms offer personalization and mobile-friendly features.


With tools like commercetools, the possibility of front and backend scaling is high. Even if the traffic is high in the front end, the back end will not get impacted as they are loosely linked. This feature lowers the operational cost with stabilizing availability.


If you like to take a test for your eCommerce site, new platforms allow making errors without any disturbance to the backend operations. It differs from the conventional solution, which may require a simultaneous change in both the back and front ends. 

Previously it was necessary to shut down the entire application. Now with the experiments with the user involvement, you can do it without endangering the system.


The development process is vastly improved by the simultaneous collaboration of the development teams. In addition, the installation and maintenance of full-stack software are not required.

Thus, the ability to experiment freely makes it possible to create distinctive user interfaces quickly. Furthermore, changing the UI does not necessitate changing the backend’s core functionality because of its detached structure.

Additionally, commerce tools can boost the website’s average speed by 70%. Ultimately, the business might benefit greatly from a shorter time to market and increased development efficiency.

Drive innovation ahead

Businesses frequently develop slow thinking and technical debt because modifying or upgrading using a monolithic platform is challenging. The corporate attitude toward high-velocity, output-driven teams is transformed by using a new platform to transform eCommerce.

A fast-moving innovation roadmap and continuous product delivery may result from eCommerce and marketing teams. It pushes the boundaries of what is possible as you switch to commercetools.

How switching to new platforms helps. 

Lowering cost

Using the service of new platforms for business can be a manageable investment because these platforms typically have much lower costs. In most cases, this would be a much better option than operating on an old system.

An improved customer experience

Many technologically savvy people who are accustomed to shopping online may know the importance of the latest features offered by new platforms. These latest techs provide a simple, smoother, and more comfortable experience.

In addition to not having to leave the comfort of their home, customers can enjoy the experience of sites with attractive features.  

Better personalization and targeting

Using digital marketing and selling methods, it is easier to obtain, combine, and utilize customer information and data. This is particularly true when considering customer loyalty programs and other retention strategies.

The eCommerce development company in India will help track your customers’ purchasing patterns. In addition, it gives you a chance to focus your marketing and promotional initiatives.

Final Thoughts

You should consider switching to new platforms for low maintenance costs, easy user interface, high performance, flexibility, and cutting-edge solutions. What matters most is choosing a different approach that has no negative consequences. Sales and a store’s visibility can increase as a result of this.

Author Bio:- 

Ronak Meghani is a serial entrepreneur and who has worked with small-medium-large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy and much more, and 90% ventures are generating very good revenue. He’s enthusiastic about start-ups, entrepreneurship, sports, and all things marketing.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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