A product label serves to capture the attention of the consumers. It also gives valuable information regarding the product. The information might include the instructions to use the product, the precautions or warnings, the products ingredients or products safety. The information is usually coded into printable or written content directly on the product, the container or the packaging.
A label is also essential for a brand’s name or company. A product label helps the brand stand out in the marketplace, and the potential buyers could identify the standard of your brand’s product in the high and competitive market.
Objectives of labelling
A label attached to the product sends a message to the consumer about the product details. This information aids in the decision-making of whether the product is useful or not useful?
Additionally, it also enhances the experience of your customers using the product. A label can have the given details:
- Brand name and logo
- Care and use of the product
- Product guarantees
- Weight Statements
Symbols Used In Labels
Many symbols are nationally and internationally standardized used in packaging and labeling. These symbols communicate some crucial aspects for the safety of the consumer product. A few examples are:
- Symbols for consumer packaging: product certifications, trademarks, proof of purchase.
- Signs for conformance: EU weights and measure accuracy regulations
- Environmental and Recycling symbols: Recycling symbol, resin identification code, green dot.
Importance of Labeling
Labeling is an integral part of product packaging. Like the packaging, labelling is also used for information transmission to potential buyers. Product labelling is the marketing of the product. The potential buyers know about the product through the labels attached, tucked with, or printed on the packaging. If your information is unclear – then you might lose your customers even if your packaging is as glorious as it could be!
So why a label is essential for your brand? Let’s take a look into it.
- Labelling provides information about the product. Woven labels are the ultimate choice for garments
- Packaging labels helps to distinguish between several products. In the absence of packaging, your customer can identify the product with the label attached.
- A label is used for product recognition. If you are smart, then a clever placement of your label will add quality to your product, makes the right impression, and with time, more customers will attract to your brand; thus, more people will recognize your brand.
- An exquisite woven label will look professional and match perfectly with your brand standards.
- Labels aids to assort similar types of products from the same company. Moreover, with these product labels buyers can differentiate different brands having similar products and packaging in the marketplace.
- The right quality of information helps identify and promote the product to new customers, which eventually decreases the return rate of the purchase.
Important Functions of Labeling (What Really Matters!)
A product’s packaging, pricing, marketing, and labelling are vital aspects that contribute to the growth of a brand and make the product stand out as professional and eye captivating in the global market. What is behind the story of a label is also very important to know! The consumers will only attract to what is provided in the context of the label; however, a label is also beneficial to the brand. A label tells the brand’s story, which influences brand perception, thus creating a unique appearance among the competitors.