Digital Marketing

YouTube SEO Strategies to Rank your Video in 2022

You wish to increase the visibility of your YouTube videos. That’s why you have landed on this article. Don’t skip from here as we are going to tell you the most basic and highly effective YouTube SEO strategies to use in 2022.

You may look at the videos that are highly ranked and have millions of views. It’s clear that they have a strong subscribers base and their content is highly popular. What you don’t get is that they also were beginners once with no likes and subscribers.

The trick lies in the tactics of YouTube SEO that helps them to rank better. Do you want to do that too? Then read this article till the very end.

Find the focus of a video and make a keyword out of it

If you are trying to rank your already posted videos, here is what you should do. Simply watch your video and try to answer this question: what is the central aim of this video? Search engines try to find the content that is the closest match to the user’s intent. YouTube does the same.

And from now on, find a keyword before recording the content. Then, use a tool for researching keywords. It would give you a comprehensive list of the most used search queries with other details like keyword difficulty, search volume, and more.

There are a variety of keyword research tools like SEMrush,, Ahrefs, etc. They all are great but start with if you haven’t ever used a keyword research tool.

It provides limited services if you use the free tool. The free version will provide you with loads of the most commonly used keywords relevant to your chosen term. However, if you want to compare details like cost per click, search volume, keyword difficulty of all keywords, then you should subscribe to the premium version.

Select the keywords with a higher search volume and lower keyword difficulty to make your website rank higher easily.

Using a keyword research tool, you would pick keywords that perfectly explain the focus of your video with some effort. Then select a keyword from this list of keywords that may have a higher chance of ranking better. Note it down. It will help your video to be visible on higher ranks if you also follow other SEO strategies mentioned in this article.

A compelling title with keywords is the key

After finding a great keyword, the next most important thing is to utilize it in the title. But, hey everyone will be doing it as it’s quite obvious. Therefore, your title should say something that provokes the viewers to open your video.

What it can be? You should explain to users what is unique in your video. For example, if it’s an educational video, tell them what exactly viewers will learn from watching it.

Also, add specifications as much as you can like five beauty hacks. Or if it’s an entertainment video, tell them why they will enjoy your video? Or mention that you will tell them something many people want to know like how to increase your Instagram followers?

If you are having difficulty crafting an optimized title, you can take the help of an SEO company in Dubai.

Write an optimized and useful video description

The next task is to optimize your video description. You should aim to write up to 250 words and make it engaging and interesting for readers.

 Remember that only 125 characters of your description will show in the search engine result pages. It means that you should use your primary keywords in the first 125 characters.

 And finally, don’t forget to add your website’s link preferably at the top so that people can jump to your site if they want to know more.

Also, it’s a good idea to incorporate your title and the main keyword at the beginning of the description. It will tell YouTube about the exact focus of your video and then it will display it in front of your target viewers.

Include keywords in your tags

You should sprinkle your keyword everywhere from title to description to the tags. If you are a beginner, it’s better to understand how tags work.

Your viewers won’t see the tags. Only YouTube can see them to understand the content of your video. Think of all the terms related to your keyword.

For instance, your keyword is copywriting tips. So, your tags can include:

1.       Copywriting tips

2.       Writing tips

3.       Copywriting

4.       Copywriting hacks

It’s a good idea if you use an extension like Tube Buddy to find out related tags that perform well in YouTube search rankings. Also, try to find what tags other people in your industry are using.

When you use the same tags as your competitors, YouTube gets a signal that it should place you in the up next section whenever a viewer watches one of your competitor’s videos. It will drive more traffic towards your channel.


Like any SEO, YouTube SEO also takes time, patience, and consistency. But it will pay off in the end. Only if you implement the right strategies. The strategies mentioned above can help you to beat your competitors in ranking and make your video go viral.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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