If you’re a business owner running ads on Facebook, you already know how big of a marketplace Facebook really is. You can advertise your product in front of n number of people. From kids to adults to grandmas and granddads, everyone is on Facebook. Which makes it the best place to advertise your product using Facebook ad campaigns.
But if you’re new to the concept of Facebook marketing, you may end up burning a lot of cash without getting good results, as you don’t have enough knowledge about optimizing your Facebook ads to get quality leads without spending much money. But don’t worry, you’ve come to the right spot. We have some hacks for you which can turn you into a Facebook marketing expert and grow your business.
Here are 4 Facebook marketing hacks for 2022:
1. Understand your audience
Not understanding the target audience is one of the most common mistakes that business owners make when running Facebook ads. It is important you target the right audience otherwise it will be a burn of cash as the result of no customers.
By right audience, I mean the right gender group, the right age group and the right location. If you have a business of cosmetics and handbags, your target audience will be females in the age group of 16 to 45, so accordingly you’ll optimize your ad to get the best result out of it. If you set the target audience to everyone, most of them will see and ignore that ad as it is irrelevant to them which again results in wastage of your ad budget.
2. Focus on retargeting your existing audience
Another mistake business owners make is every time they run new ad campaigns, they always go after new leads rather than retargeting their existing audience and converting them. What they don’t realise is showing an ad to random new people and converting them is much more difficult than targetting those people who already have seen your ads and interacted with them previously in the past. They have a much higher chance of a conversion.
And running retargeting ads on Facebook is really simple, you just have to upload a list of your existing customers and contacts, then create a custom audience out of it and finally use that customer audience for your next Facebook ad. It’s as simple as that!
3. Use a CRM to capture Facebook leads
If you’re running Facebook ads and managing your leads by manually downloading them one by one and saving them to Excel, then you’re wasting a lot of your time and effort. You can manage leads and track them by using a CRM with Facebook integration which will automatically download all your Facebook leads and save your time and effort. So that you don’t waste your energy manually managing them and focus more on closing and converting them.
4. Leverage WhatsApp for increased conversion rate
Nowadays, almost every business has adopted the strategy of WhatsApp marketing, because why not!? WhatsApp is the number 1 messaging tool used by everyone worldwide. And it feels more comfortable for users if they are connected with the brand on WhatsApp. So why not reach out to your customers directly on WhatsApp then?
You can even create ads with a click WhatsApp feature and the user will be directly redirected to your WhatsApp chat screen where they can chat with you about their doubts.
If you have a team, you can even use automation features like WhatsApp CRM to capture WhatsApp conversations into the CRM so that you can manage all leads from a single dashboard.
These were some simple Facebook marketing hacks that you can try in 2022 and get guaranteed results. For more such hacks, you can follow the TeleCRM blog channel.
