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5 Latest Google Ads Features and How to Make them Work for You

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Recently, the most popular of all search engines launched numerous interesting features for Google Ads. For the major number of searches performed, the platform displays significant advertisements for maximizing your business impact. The PPC management Company in Delhi, Value4Brand, opines that with the new features being rolled out by Google, this impact can be made greater. Owners can learn a lot more about their business and associated activities happening both online and offline. 

Among all the latest features, there are the 5 best ones that aim to better your traffic, business awareness, the ability to track new customers, and a lot more. Let us start scrolling down to see what these features indicate and how you can put them to the best use.

1. Gallery Ads

Google Gallery ads let you present visuals to your customers. They are available in an image ad format which can provide relevant information to a user, above the page for search results.

Information in the visual form can be preferred by more users. It becomes more readable in such a format than in the usual text form. What is new about the feature is its format. The latest one works best for mobile users. To make the ads more effective, this ad format should be tried at least once. 

In the application, Google Discovery, the ads can be seen in the feed. Interest-based searches may also display them. Through the app, the ads can be visible on Gmail as well. More excitingly, the Homepage of YouTube is the recent placement covered by Google Gallery ads. As per the research by PPC experts, 90 percent of users find the page useful for coming across unexplored products, brands, etc.

An extensive reach is what you can expect with this new feature. To every brand or business, it may promise a wider range to target the users. Results, more speedy than search engine optimization may also be expected.

2. Invest Wisely with Display Formats

Display formats can be excellent for brands to create awareness. They are more useful for attracting customers and retaining them through the best strategies, says the pay-per-click company.

You may know that Google is among those search engines that can well-understand the users. The data fetched from their profiles and the activities they do can help make predictions regarding their purchases and interests. Ads that can most likely aim for conversions get displayed to the users. Its Smart Display campaigns feature makes the solution more effortless on your part by strengthening this aim.

Target cost-per-action/tCPA can be the strategy for using this feature. For intelligent predictions relating to conversions, Target return on ad spend or tROAS can just be right with this format. 

3. Google Shopping Updated

Google Shopping has been popular among users for finding products and exploring the best prices followed by a comparison. The feature lets you be listed at no cost. The PPC management company in Delhi believes that this can serve your business or brand the advantage of more traffic.

While you add ads on Google Shopping’s channel, keep in mind that the ads need to be optimized with the right keywords. Then you can ensure that you use those products which are likely to sell. To identify them, you may use analyzers like the one featured by the campaign tool, SEISO. Thus, conversions can be greater. From here, you should check the Google Merchant Center. It works mainly to see your store and inventory’s appearance on the search engine. You can activate the option “Surfaces Across Google” to increase the potential of your business for better e-commerce activities.

4. New Customer Acquisition Option

While an old customer may keep preferring you for products and services, attracting new ones can mean more success for your business. The option of new customer acquisition can aid you to know how many new ones you have gained. To some, tracking the new ones can mean a boost. To others, it can indicate when to improve the marketing strategies to definitely form new customers.

This option can be utilized to track new customers in varying ways. Firstly, you can link your accounts on Google Ads and Analytics. The sales will be looked into by the algorithm to enable the tracking. Additionally, you can create tags for new customers. This will keep them separate from the old ones. Hence, tracking will be easier.

5. Tracking Conversions Offline with Local Campaigns

Online shopping may have gained an edge over the traditional way, especially after the pandemic. However, offline shopping still attracts a fine number of buyers. That means you need to account for conversions happening both online and offline.

The search engine reveals that a local search can trigger a user to visit a store offline and make an instant purchase. Consider the number of such searches being made and influencing the users to increase a business’ sales. 

PPC marketing companies like Value4Brand suggest that local campaigns by Google Ads can be an interesting feature to check your offline conversions. The feature enables the search engine to display ads as per the latest location of the user. To track whether or not conversion is happening, you need to adopt the omni-channel tracking strategy. Remember that it must be synced for recognizing offline activities. 

So, when a user visits a store and makes a purchase, you are likely to know. Coupled with this, online tracking data should boost your insights about conversions.


Google Ads has been a useful platform for pay-per-click ad goals, listings, and so much more. Seeing good sales, improved brand recognition, and more customers joining hands with you couldn’t have been easier. Being equipped with more features, carrying out these goals can become much better for brands and businesses. You can make your advertisements better optimized and full of potential with Google Shopping, Smart Displays, etc. Beyond the benefits indicated here, the features can promise you more as you start exploring. 

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Christopher Stern
Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, the Federal Trade Commission, and other federal agencies. He is a graduate of Middlebury College. Email:[email protected]

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