In today’s world, success is significantly based upon having an effective marketing strategy for your business.
Marketing has always been central to a company’s image and its ability to convert window shoppers into buyers. And, as society and generations transitioned from analog lives into embracing the digital world, marketing has innovated and improvised. That doesn’t mean eliminating traditional marketing tactics and only focusing on new digital marketing strategies.
It means knowing how to leverage traditional marketing techniques along with today’s digital marketing needs.
Here are five tested and proven marketing strategies that all businesses – large or small, can and should be using.
Merch
A traditional marketing strategy that still hits home runs – merchandise. Most people think this means selling shirts or backpacks or mugs. While all are a great way to market your company, you can also think of functional instead of fashionable.
Regardless of whether a professional works in an office or embraces the freedom of remote work, office supplies, like sticky notes, still work.
Merch such as custom-printed notepads are a very effective way to leverage the success of traditional marketing in today’s world. And, the great thing about customizing notepads is not only can you give them away, but every time a person uses them, they’re passing along your company’s name as well.
Social Media
Unless you’ve been living under a rock for the past decade, then you know that social media is LIFE. In fact, Gen Z and Gen Alpha have never lived in a time without online shopping.
So, you’re brand simply doesn’t exist if it’s not on:
- TikTok
- YouTube
Every business needs a social media presence – where it can promote its products as well as interact, communicate, and get to know its audience.
Leverage the Power of SEO
You need to be online, even if you have a physical location.
Having a website, landing pages – even a blog that all leverage SEO puts the power of Google on your side. Not to mention, it gives you free marketing exposure on the world’s #1 billboard – the search results page.
SMM and SEM
It takes money to make money as they say, and that’s the best way to describe Social Media Marketing and Search Engine Marketing.
The bottom line is…SMM and SEM work extremely well.
A successful and effective digital marketing strategy requires leveraging both organic and paid results and posts to create:
- exposure
- conversion
- engagement
Across all the most critical marketing channels.
If WOM and SEO had a lovechild, that’s hashtags
Regardless of how or what you post on social media, if you’re not using trending hashtags, you’ll get drowned out in the noise.
Hashtags are the equivalent of WOM (word-of-mouth marketing) and SEO combined. Using the correct hashtags gets your brand’s message out into the trending conversation. And, users using your branded hashtags get you into everyone else’s conversations.
Simply stated, an effective marketing strategy is how you get everyone talking about you!
