SEO is a long-term investment, and you’re going to make plenty of mistakes along the way. You probably know that, but it’s worth repeating because there are so many SEO mistakes that most people make. It’s not just the ones that you might have heard of — it’s also the common ones that often go ignored.
According to First Page SEO company New Zealand, one of the biggest SEO mistakes is not realizing how your site can be used by other people in ways you didn’t anticipate. We need to remember that our websites are part of a larger ecosystem, and we need to think about how our sites can be used by others. When you’re conducting SEO, there are a lot of things to consider. But what if you forget to consider the most important thing?
Lacking a strategic approach to your website
A lot of small businesses don’t take the time to understand their target audience and the strategies that will help them achieve their goals. This is one of the biggest mistakes you can make when it comes to SEO, because without these two aspects, you won’t be able to create an effective strategy that will drive traffic and conversions.
Not having a plan in place for how you’re going to rank
The best way to get where you want is by having a clear strategy in place, which means creating a roadmap that shows where you want to go and how you’re going to get there. If you’re not sure of what this looks like or if you don’t have one already, then it’s time for some serious self-reflection!
Choosing the wrong keywords or keyword phrases
Search engine optimisation is all about finding the right keywords and phrases so that visitors can find your website when they search for something specific on Google or another search engine provider (SEO). The key here is choosing the right ones!
Not being present in the right places
If you’re new to SEO, it might be easy to put off creating content that’s relevant. After all, there are so many other things on your plate! However, this can lead to a lot of missed opportunities for your brand or business. If you don’t have a presence in social media and other online channels like Google Plus or YouTube, then how can your customers find you?
Not testing your keywords
There’s no shame in using Google Analytics to check keywords that aren’t working well for your site — but it’s also important to test more than just one keyword at a time. It’s easy to think that adding more keywords will help increase traffic, but sometimes this is just not the case. Instead, try testing different ad extensions or keywords with different lengths and endings (like “buy” vs “buy cheap”). This will help determine which ones are working best for your site before spending too much time on them.
