Over 80% of the world’s population had a smartphone in 2022.
If you’re a digital marketer or business owner, you should really be thinking about how you can better reach your customers. Knowing that almost everyone has a phone on them and that they check it up to 160 times per day, SMS marketing should seem like a pretty good option.
Text messages are a great way to directly reach a customer, but not that many companies are doing it. In this post, we’re going to help you get started by telling you 5 things you need to know about SMS marketing. Keep reading and you’ll quickly see how big of a marketing opportunity this really is.
1. Text Messages Perform Better Than Email
SMS messages have a 98% open rate when compared to email marketing. A really great email marketing campaign will have around a 20% open rate.
These numbers likely signal a disparity in the trust we have for our SMS messages versus our emails. People are used to being spammed through their emails, so they don’t even open the ones that they perceive as being sales pitches.
Texts, on the other hand, are more trustworthy because people only give out their phone numbers when they want to. When done correctly, you can really build up the customer relationship.
2. Reach Customers Faster and More Directly
SMS marketing software allows you to reach hundreds of customers directly. An HLR lookup program can help you determine whether or not a mobile number is assigned to a subscriber. If it is, you can include them in your SMS marketing campaign and turn them into a serious lead.
3. 5 Categories of SMS Marketing
There are generally 5 categories where SMS marketing can really help you: special promos, segmented deals, flash deals, event reminders, and behavior prompts.
These methods work because they require action and aren’t everyday promotional tactics. If you’re sending out SMS messages every day, you’re going to have people unsubscribing quickly. Keep it within the bounds of these 5 categories and you’ll find success.
4. Great for Brand Loyalty
An SMS message can feel personal for the customer, even if it’s a marketing message from a brand they like. It’s your job to maintain a degree of intimacy with the customer. Personalize the texts whenever possible and make it seem like you’re inviting them into an exclusive club.
Brand loyalty is one of the most important things for any company to cultivate. SMS marketing is one of only a few ways to truly capitalize on your branding.
5. There’s a Right and Wrong Way
There are right and wrong ways to approach being an SMS marketer. Firstly, you should only ever send a customer an SMS message if they’ve opted into it themselves. You can be the one to prompt the opt-in, but don’t take phone numbers from contact details and send unprovoked text advertisements.
Secondly, you have to make it easy to opt out. Even the most conservative SMS marketing campaign could end up being too much for a customer. It should always be simple for them to opt out of future messages.
Start SMS Marketing Today
SMS marketing is one of the most promising marketing tactics we have today. It’s a great way to connect with your existing audience, build brand loyalty, and make targeted sales pitches. Find SMS marketing services in your area and give texting a try today.
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