Have you ever measured the success of your website’s content? If you haven’t done this before, you have undervalued a vital factor of SEO. Keywords are the foundation of a solid content strategy. If your content lacks enough relevant keywords in your niche, search engines won’t be able to rank your content and, ultimately, your website. The traffic and search volume of keywords fluctuates, and you need to keep track of it. An SEO Company Dubai can help you with keyword tracking and ranking. But what exactly is it, and how can you do it right? Here is an overview of what keyword rank tracking is and how you can achieve it.
Understand keyword rank tracking
Keyword rank tracking is a metric which enables you to see and evaluate the ranking of your website against specific relevant keywords or search terms. When a user types a relevant search term in the search engine bar, the position on which it shows your website’s URL is known as keyword ranking. With the help of keyword rank tracking, you can identify your exact position in search engine results for specific keywords.
You can do this by using tools or hiring a professional SEO Company that can perform the rank tracking for you and provide you with a comprehensive report. It’s a very useful practice that helps you in identifying the causes of the drop in your website’s rankings and also helps you develop effective SEO strategies.
Here Are the Best rank tracking practices to follow
Identify the right keywords
This is the basic requirement of rank tracking done right. You should select the specific target keywords to track their ranking and see how your website performs against them. You can include the brand keywords having the name of your company, top-performing keywords in your industry and trending keywords in your niche. Several tools are available online to determine the right keywords.
Tag the selected keywords
Once you have identified the right keywords, you need to tag them. You can use a spreadsheet to tag the keywords. This practice makes it easy and quick for you to do your search while using rank-tracking software. An experienced SEO Company can assist you with this task if you don’t know how to do this step.
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Select a rank tracker
After you have tagged the keywords in the spreadsheet, you need to select the best rank-tracking tool from many available. The few most popular and accurate rank-tracking tools are SEMRush, Ahrefs and UberSuggest. You can take their monthly subscription, or if you have hired an SEO company, you don’t need to purchase any subscription as they have all the tools needed for professional rank tracking.
Upload your keywords and analyze their performance reports
Upload your list of keywords in the tool you selected for rank tracking and run it. It will provide you with insights into keyword performance with a detailed breakdown within just a few minutes. It’ll also provide details about the traffic, keyword difficulty level and keyword ranking. You can partner with an expert SEO Agency to develop your SEO campaign accordingly.
