Casino

Basic Criteria for Starting a White Label Casino

A quick launch of a business in a promising market is the goal of each operator. To save a lot of time and money, entrepreneurs buy White Label casino solutions. Learn how to open a lucrative start-up in this format properly.

The Benefits of the Business Launch Scheme

The main strength of the White Label partnership is the availability of a ready-made licence. A new brand can use a parent company’s permit to provide its services. In addition, a start-up can distribute the software products of a mother firm with the placement of its logo.

A supplier provides a partner brand with comprehensive support, including:

  • informational assistance;
  • project maintenance;
  • software integration;
  • the connection of payment modules, and other benefits.

How to Open a White Label Start-Up?

Consider the key stages of organising a business:

The Search for a Suitable Market

Study the situation in the global gambling industry to find the perfect region to work in.

Pay attention to the following criteria:

  • economic situation;
  • legislative features;
  • taxation system;
  • audience loyalty, and others.

We recommend you to focus on international activities. This approach will allow you to get the maximum possible income. To scale your business fast, add multiple language interfaces to your site.

The Creation of a Cross-Platform Online Portal

The future of online gaming belongs to universal solutions. Laconic sites load quickly in PC and smartphone browsers.

They easily adapt to any screen size. Even old devices with modest technical characteristics are suitable for interacting with such online resources. The presence of a separate app for smartphones will make the gameplay even more convenient.

The Selection of Entertainment Content

Collaborate with parent companies that supply licenced products from top manufacturers.

The entertainment market leaders are:

  • Amatic;
  • Endorphina;
  • Gaminator;
  • NetEnt;
  • Habanero, and other producers.

The Connection of Payment Services

Players trust online portals that provide a decent selection of fast and secure financial instruments. The integration of cryptocurrency modules will let you significantly expand your potential audience.

Do not forget about traditional methods:

  • bank cards;
  • electronic systems;
  • mobile payments;
  • virtual wallets, and others.

The more money transfer options a parent brand is ready to offer, the better for your entertainment project.

The Provision of Data Security

Information and financial resources of customers and an operator must be reliably protected from external threats.

Work with vendors using these up-to-date safety instruments:

  • multilevel identification;
  • deep data analysis;
  • automatic blocking of suspicious activity, and others.

The Promotion of a Finished Project

When your business is ready to interact with the audience, you can start advertising it and attracting players.

The most effective promotion methods today are as follows:

  1. Social media marketing tools. Working with potential customers on Instagram, Facebook, and other sites will help you achieve good results.
  2. Cooperation with affiliates. Partner services allow start-ups to form a base of regular customers very fast. A significant advantage of this method is the payment for results obtained. This protects an entrepreneur from financial risks and helps a businessman make sure that a certain affiliate is reliable.
  3. Newsletters. This approach has been used in the gambling industry for a long time. However, it has not lost its effectiveness. Informative letters with current bonus options will allow you to keep the interest of regular customers.

Where to Find a Good Parent Brand?

How to choose a worthy White Label service provider? It is essential to evaluate a potential partner according to such parameters:

  • experience in the international market;
  • the catalogue of gaming products;
  • the range of payment services;
  • protection tools used;
  • the quality of maintenance;
  • the support for cross-platform work, and others.

Before starting cooperation with a particular firm, it is necessary to study all available information about it very carefully.

Take enough time to familiarise yourself with the official website of a supplier. In addition, study the reviews of other operators about the experience of partnering with the provider. Contact the company’s manager to clarify all the details of cooperation before signing the contract.

The Main Things about Opening White Label Online Portals

A quick entry into an up-and-coming market is a good chance to earn a substantial profit. Working in the considered format allows operators to realise this task.

The opening of a White Label project consists of such crucial stages:

  • the exploration of the market situation;
  • the choice of a suitable region for work;
  • the creation of an attractive website;
  • the selection of entertainment content;
  • the connection of payment services;
  • the integration of protection tools;
  • the advertising of a final project, and others.

To find out more about the benefits of White Label start-ups, contact Online Casino Market experts. They will provide you with detailed information on this subject and help you select the right products for your gambling business.

Leave a request to the specialists:

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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