Digital Marketing

Effectively using Facebook ads for business growth

Almost everyone knows and utilizes Facebook when it comes to social media, whether for personal or professional reasons. With 2.85 billion monthly users and sophisticated algorithms, few platforms can match Facebook’s versatility and reach. 

It’s become one of the most powerful tools for expanding your business, and here’s a rundown of how it all works.

The Effectiveness of Facebook Ads

Facebook ads can do anything, and for anyone. You can use it for lead generation, online sales and even donations whether it’s B2B, B2C or NFP. Many companies prefer using Facebook ads which are particularly handy for event registrations, newsletter subscriptions/sign-ups or downloads like an e-Book, for example.

When it comes to lead targeting, expert online advertisers in Dubai and around the world believe that Facebook is right at the top as it knows so much about all the users. It’s this information that helps advertisers reach the right people with the right message. Due to this incredible accuracy in targeting specific groups of people, the platform attracts nearly 10 million active advertisers resulting in earnings for Facebook of around $28 billion per quarter.

How Facebook Ads Essentially Work

Personas (lookalike audiences) are crucial to the effectiveness of your Facebook ads, therefore the more information you have on your potential clients, the better. Many of these options are only available on Facebook, and it targets individuals based on location, demographics, and general profile information.

You may measure the following with the correct codes defined on your site/app:

  • Impression, clicks, views, frequency, and CPC are all examples of traffic metrics.
  • Conversion value or E-commerce value
  • ROAS (Return on Ad Spend)
  • Conversions
  • Users who add things to a cart but subsequently abandon it are examples of site funnel behaviour

How Much Should You Spend on Facebook Advertising?

You select a budget and bid for each click or thousand impressions that your Facebook ad receives after you’ve produced it. Although there may be varying viewpoints on ad spend, you should consider spending $30-60 per day for the best outcomes.

When looking at a 90-day cycle, the key to success is to keep an eye on approvals, conversion tracking, and quality from the start. After 30 days, you should have a baseline from which to optimize your ads. This is where you examine the results, eliminate waste, and focus on the positives.

After 60 days, repeat the procedure, and after three months, analyze everything, make any necessary modifications, scale, and begin again. Take a look at this beginner’s approach to advertising on Facebook.

Lead Generation

What works for one company may not work for you, so it’s critical to acquire the correct data, evaluate it, and adjust your strategy accordingly. Keeping this in mind, the way you handle Facebook ads is also crucial.

You can choose between generating more leads with a lower closing rate and generating fewer leads with a higher closing rate. From strategy and campaign type to using the correct CTA and ad spending, your decision will have an influence on your business.

Types Of Facebook Ads

Facebook advertising can be used for a variety of purposes, including promoting your page, postings on your page, user actions, and your website itself. Although Facebook has placed a greater emphasis on native ads and retaining traffic on its site, you may still send consumers to your website if you know what you’re doing.

Aside from the many types of adverts, there are also different ad forms. Photos, movies, carousels (multiple images), Instant Experiences, and collections are all included. Facebook advertising appear on mobile and desktop versions of the site and give a variety of alternatives. They can visit your website, interact with you on Messenger, phone you, Like your page, and fill out a form within the ad by clicking on the links (lead form).

Here are some of the key type of Facebook ads

  • Image ads
  • Video ads
  • Poll ads
  • Carousel ads
  • Slideshow ads
  • Collection ads
  • Instant Experience ads (formerly known as Canvas)
  • Lead ads
  • Dynamic ads
  • Stories ads
  • Augmented Reality ads
  • Messenger ads

Engagement Using Facebook Messenger Ads

Facebook Messenger advertisements could be one of the most effective methods to market, especially now that Facebook has merged its messaging platform with Instagram. You’ll have access to the 1.3 billion individuals who use Facebook Messenger every month if you utilize this ad kind, so it’s a smart idea to think about it.

Choose Messenger as your preferred placement when designing your Facebook ad, and don’t forget to pick Facebook feed as well. Another alternative is to use Facebook’s “click-to-Messenger” advertising, which include a call-to-action button.

Facebook Ads Or Google Ads; Which Is Better?

When it comes to paid advertising, Facebook Ads and Google Ads are the most popular, but which is best for your company?

In all honesty, it’s not a case of one or the other; rather, it’s a case of a balanced approach, as both have virtues. Here’s a quick comparison to help you understand each platform.

Google AdWords (Paid Search)

Google Ads (previously AdWords) has become synonymous with the term “paid search,” as it concentrates on keyword targeting and text-based advertisements. Advertisers use Google Ads to place bids on keywords or phrases that may appear in search queries entered by users. Their goal is to have their adverts appear next to search results for specified searches.

Facebook Ads (Paid Social)

Facebook advertising is part of a trend known as “paid social,” or advertising on social media networks. Advertisers use Facebook and Google to market their businesses on the Internet, but that’s about it for the similarities between these platforms.

Unlike sponsored search, which helps businesses find new consumers by using keywords, paid social helps people locate businesses based on their interests and online behavior. In a nutshell, Google advertisements “service need,” whereas Facebook ads “generate demand.”This is it for this article. If you want to use social ads as well as Google ads effectively, contact Prism Digital, the best advertising agency in Dubai and our experts will help you devise advertising strategies that would take your business to another level and get you unlimited qualified leads.

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