Home Digital Marketing Snir Moshe Hananya Clarifies Why Hiring an Online Marketing Service Is Efficient

Snir Moshe Hananya Clarifies Why Hiring an Online Marketing Service Is Efficient

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One of the dilemmas that are common for nascent companies is how they are going to market their business on the internet. Usually, the choice is between doing it themselves or hiring an online marketing company. On the surface, it seems as though you are going to save a lot of money if you perform all the marketing tasks yourself. It’s a different story whether you can do it as efficiently as professionals or not, but the prospects of saving money on professional services seems great. 

It seems as though experts don’t think it is a great idea for you to take all the marketing campaigns in your hands even if you are the owner of the company. Snir Moshe Hananya says that the costs you will pay for doing things on your own are much higher than what you can manage by hiring an online marketing firm. Is it really true that you will end up spending more money if you do the marketing yourself. Let’s find how one of the best experts of the industry explains it.

You Have to Hire Costly Professionals 

First of all, you will have to know that you will not be able to do the marketing yourself. A lot of different components come together to form the term “online marketing”. It includes but is not limited to search engine optimization, content marketing, email marketing, PPC marketing, native advertisement, and much more. Now, if you dive in just one category, there is a lot to handle. Let’s take the example of social media marketing for now. If you take it upon yourself to do social media marketing, you will have to take care of multiple accounts e.g. Facebook, Instagram, LinkedIn, Pinterest, etc. 

Now, you will also have to have a different strategy for each platform because your ads are not the same across all of these platforms. On Facebook, you can afford to write long posts and accompany them with pictures. On Instagram, you have to keep it short and focus more on the visuals. YouTube marketing is all about videos. Also, Snir Moshe Hananya believes that most of the people think of organic marketing when they talk about social media marketing. Paid ads on these platforms are a completely different thing, and require different strategies to get maximum benefits. 

You Don’t Get the Response and Return You Desire

This is probably the biggest drawback of taking the responsibility of marketing on the internet on your shoulders. Since you are not a professional, you can’t get the results and outcomes that professionals can get for you. They know the tricks and secrets of the industry and with their knowledge of what works and what doesn’t, they are able to reach your marketing goals much faster than you can personally. Now, that’s where you have to start thinking of the financial damage that is not visible but hurting your business badly. 

You are missing out on the opportunity of luring more customers into your sales funnel. You are not converting people as much as you should. When you don’t convert them, your chances of converting them in the future reduce significantly. In fact, companies have to spend extra money for retargeting their lost customers. Every potential customer that you can’t convince and convert with your marketing strategy is a lost customer, and you should write that off as a loss to your business. That’s something for a lot of new businesses to understand that don’t calculate the loss on this basis. 

Online Marketing Tools Are Expensive

You will be shocked to know the cost of online marketing tools when you take into account how many you need. You have different types of software tools used for different components of marketing. You have plenty of SEO optimization tools for the content you write, but each tool requires you to spend money to get even the basic subscription. You also have to subscribe to a different marketing tool for email marketing purposes. Yet again, you will be spending on another subscription. Social media marketing tools are different and then you have Taboola, Outbrain, and other platforms that are used for native advertising. 

If you look at the costs of these tools, you are talking about thousands of dollars every single month. This can give you a huge blow if you are just starting out as a business and don’t know exactly how to make the most of these tools. On the other hand, Snir Moshe Hananya says that you can hire a company that only charges you for its services and separate marketing campaigns rather than the tools that it puts to use for reaching your marketing goals. 

You Will Waste Too Much Time

Time is money and in the world of marketing it couldn’t be truer. The impact you have on your audience only matters when you do it at the right time. If you spend a year catching up on one marketing trend, others will have already moved on to a new trend. As a result, whatever you do will seem outdated and old. This will give a very bad reputation to your business, resulting in customers not feeling like signing up with you or buying your products. Nonetheless, you can’t ignore the amount of money you will lose for as long as you don’t land at the desired position in search engine results. 

When you hire an online marketing company for the job, you give them a deadline. Furthermore, when they start working on your project, they keep you on the loop to inform you of the progress regularly. This ensures the success of your marketing campaign, and on the flipside, it saves you from spending any more money if things are not working out. 

Final Thoughts  

Don’t make your decision on short-term gains because they can prove to be counterproductive in the long run. Make sure you take steps that guarantee you a high rank in search results and increased traffic on the website for a long time in the future. In the end, make sure that you define your requirements clearly and hire the company that addresses all of your marketing concerns. 

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