SEO is essential for every business, but how can it be used to promote growth?
The most reliable source of website traffic has always been search traffic. Here’s how SEO can help your business in 2023 and improve SEO with SEO site audit services:
Understand Your Customers Better
One of the first advantages of launching an SEO campaign is the opportunity to understand better (and react to) people’s online journeys. What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?
All these questions may be answered, and your entire team may be educated with a well-defined keyword research plan.
Ahrefs is one of the most popular keyword research tools since it includes much information, such as common modifiers, frequently asked queries, SERP elements, etc.
You can also use the tool to view your current Google ranking for your own (or your competitors’) domain.
This can give you a more complete picture of your keyword rankings and tell you how people find your company (or a competitor’s company) across numerous platforms.
Build a More Detailed Buyer Persona
Customer personas are the people you create to describe your ideal customers.
Personas make digital marketing more simplified and understandable by making it easier to relate to your customers. You specify gender, income, occupation, and other human features and characteristics while building a personality.
Personalities may also assist you in developing a customer-centric business strategy, which is the only one that will ensure your company’s success in 2023 and beyond.
You’ll need some form of data to create a persona, which SEO-powered site analytics may provide. Google Analytics comes with detailed demographic data, which will be very useful for personality building.
As a business owner, you are prioritising your customers. Thus, their feedback is essential to you to improve your product or service. Install a Google Analytics tool to collect feedback from your visitors so you may evaluate it and listen to your consumers to enhance your website.
Take Control of Your Buyer’s Journey
Over time, the purchasing process has become increasingly difficult. Thanks to various tools and equipment, a consumer can begin his experience on one gadget and continue on another.
They’re likely to use Google numerous times over that segmented journey, and if your company appears for multiple questions across multiple sections, you’re more likely to win that consumer. A well-established SEO strategy targets more than just organic results. Its goal is to improve the entire SERP (Search Engine Results Page).
An essential factor in the customer relationship cycle is integrating the customer’s online experience. Not every interaction your customer has with your brand results in a sale, nor does every Google search. However, engagement is a virtual cycle – more brand awareness means more branded searches and more branded searches mean better visibility, rankings, and clicks.
So, the best thing you can do is to understand (and match) the “intentions” of the customers in every interaction. This needs coordination across your marketing, sales, and customer service departments. Using the right CRM software, you can consolidate the results of your SEO, email marketing, and lead generation campaigns, create your ideal customer profile and buyer persona, and funnel insights into your content creation process to target them at every buyer journey stage.
Know Your Promoters
If you’re into SEO, you already know how important backlinks are. But backlinks are not just about ranking high. Knowing who joins you assists in the development of strong specialty relationships!
Ahrefs is an excellent tool for analysing your website’s structure and backlink portfolio. Essentially, your website’s backlink portfolio is all the websites linked back to your site from their site.
Buzzsumo is another helpful tool that shows who is linked to you and even the author found on that page. You can see what content is most popular on your website, which is especially useful if you include a blog in your website.
Better Control of Online Context and Emotions
Finally, being there, focusing on what people see when they search, and trying to optimise for that will empower your business in ways to control what people search for when they look for your company name or essential inquiries.
Assume present or potential consumer types your brand name into Google’s search box. What are they going to see there? How will this affect their shopping journey?
Your current and potential clients are looking for you and your brand whether you are present. The difference is, when you’re out there looking, you can improve your business and provide the best solutions for their answers.
Conclusion
Of course, SEO in 2023 offers many more ways to help your business, including the ability to position your brand as a knowledge hub by driving your content creation decisions.
On top of that, SEO allows you to build the most consistent traffic channels out there. Thanks to matching intent, organic traffic is one of the most valuable traffic-driving channels (users find answers and solutions, so if you give them those answers and solutions, they’re more likely to engage with your site).
Customers expect brands to run websites where they can read more about a product or service, get helpful tips from your brand, or find FAQ sections to save time. If you are about to set up your business, think of ‘budget’ ways of launching a user-friendly website, as it helps grow your business.
