Emma Grede Net Worth in 2025: How the Skims & Good American Co-Founder Built a $360M Empire
Emma Grede has become a self-made powerhouse in fashion, entrepreneurship, and advocacy. As of 2025, her net worth is estimated at $360 million, making her one of the most influential women in business. Born in 1982, the 42-year-old British entrepreneur has defied traditional paths to success, proving that vision, determination, and strategic partnerships can lead to incredible wealth.
From humble beginnings in London to being a key player in the Kardashian-Jenner business empire, Grede’s journey is nothing short of inspiring. But how did she rise to the top, and what’s next for this dynamic business mogul?
How Did Emma Grede Get Started in Business?
Growing up in a working-class London neighborhood, Grede’s fascination with fashion began early. She would save up spare change to buy fashion magazines, fueling her dreams of working in the industry. Unlike many business leaders, she didn’t attend university, instead choosing to hustle her way into the industry.
Her big break came when she started working in fashion marketing and brand strategy, eventually co-founding ITB Worldwide, an agency that connected brands with high-profile celebrities. This experience gave her deep insight into brand-building and celebrity partnerships, setting the stage for her future success.
How Did Emma Grede Build Her Multi-Million Dollar Empire?
1. Good American: Redefining Denim and Inclusivity
In 2016, Grede partnered with Khloé Kardashian to launch Good American, a size-inclusive denim brand. The brand made history by earning $1 million in sales on its first day, proving that there was massive demand for fashion that catered to all body types.
Grede owns approximately 23% of Good American, a major source of her growing fortune. Today, the brand has expanded into activewear, swimwear, and shoes, making it one of the most successful celebrity-founded fashion labels.
2. Skims: A Billion-Dollar Shapewear Revolution
Grede’s biggest financial win has been her role as a founding partner and Chief Product Officer of Skims, the shapewear empire co-founded with Kim Kardashian. Skims’ valuation skyrocketed to $3.2 billion in 2022, and Grede owns an 8% stake, making it one of her most valuable assets.
With innovative designs and celebrity-backed marketing, Skims has dominated the industry, expanding into lingerie, loungewear, and menswear. As of 2025, it remains one of the fastest-growing apparel brands in the world.
3. Safely: The Home Cleaning Brand with Kris Jenner
Grede didn’t stop at fashion. She co-founded Safely, a non-toxic home cleaning product line, alongside Kris Jenner. With a 22% stake, she continues to profit from the brand’s success, as consumers shift toward eco-friendly household products.
4. Other Investments: Expanding Her Business Reach
Beyond her core brands, Grede has invested in high-profile ventures, including:
- Frame – A luxury denim and apparel brand.
- Brady – A performance wear company launched by her husband, Jens Grede, and NFL legend Tom Brady.
- Venture Capital & Private Equity – She actively invests in startups, further diversifying her wealth.
How Did Emma Grede Become a Multi-Millionaire?
Grede’s wealth comes from strategic investments, brand ownership, and business leadership. Her biggest financial wins include:
- Skims (8% stake) – Estimated worth: $250 million+
- Good American (23% stake) – Estimated worth: $75 million+
- Safely (22% stake) – Estimated worth: $20 million+
- Other business ventures & private investments – Estimated worth: $15 million+
By combining celebrity partnerships, smart marketing, and product innovation, she has secured her place among the wealthiest female entrepreneurs.
How Does Emma Grede Balance Business and Family?
Beyond her business empire, Grede is a devoted wife and mother. She has been married to Jens Grede, a Swedish entrepreneur, for over a decade. The power couple shares four children, and despite their high-profile business commitments, they prioritize family above all else.
Grede has often credited her success to careful planning, delegation, and having a strong support system. She ensures that her children see her as both a successful entrepreneur and a hands-on mother.
How Does Emma Grede Give Back?
Grede is deeply committed to empowering underrepresented communities. Her impact includes:
- Guest Judge on Shark Tank – She uses her platform to support Black-owned businesses.
- Chairwoman of the 15 Percent Pledge – She leads a movement that urges retailers to allocate 15% of shelf space to Black-owned brands.
- Mentorship & Philanthropy – She actively mentors women entrepreneurs, ensuring that diverse founders get opportunities in fashion and business.
Her commitment to diversity, sustainability, and social impact makes her more than just a business mogul—she’s a leader for change.
What’s Next for Emma Grede in 2025?
With her business empire still expanding, Grede shows no signs of slowing down. Key areas of growth include:
- Skims Expansion – Plans to launch new product lines and enter new markets, further increasing its valuation.
- Good American Growth – Expanding into new fashion categories and global retail partnerships.
- More Investments – She continues to back emerging brands, positioning herself as a top investor in fashion and beauty.
- More Public Speaking & Mentorship – Expect to see her inspiring the next generation through entrepreneurial mentorship and business conferences.
Final Thoughts: Emma Grede’s Unstoppable Rise
Emma Grede’s journey from a young girl in London with a passion for fashion to a self-made multimillionaire is nothing short of remarkable. With a net worth of $360 million, she has proven that success doesn’t require a college degree—just vision, hard work, and strategic thinking.
Through her fashion empire, business investments, and social impact work, Grede is shaping the future of entrepreneurship and inclusivity. Whether she’s building billion-dollar brands or empowering diverse entrepreneurs, her legacy is only just beginning.
