Did you know that attractive office aesthetics can boost productivity by at least 13%? But what exactly does “attractive office aesthetics” mean?
It could be anything from improved lighting and bigger windows to natural features (like wood finishes and plants) and wall designs. Of these features, can you guess which one is particularly easy and affordable to implement?
That’s right, artwork in business is one of the simplest ways to improve aesthetics in offices or any type of business! Read on to learn more about the benefits of everything from employee morale to your bottom line.
Improve the Aesthetics of Your Business
Interior decor (including wall designs) goes a long way in creating a warm and inviting atmosphere in any business-related space. The right mural can make customers feel welcome and staff feels comfortable.
However, there are a few tips to keep in mind when choosing the right wall designs. These include:
- Reinforce brand identity with appropriate colors and imagery
- Make it memorable with unique designs
- Make a budget and stick to it
Wall designs create a lasting impression on customers and improve the overall look and feel of the business. Doing it right will boost brand recognition, wow customers, and inspire employees.
Enhance the Customer Experience
Commercial interior design is quite different from residential design. When you create the interior for a home, the focus is on comfort, usability, and perhaps also incorporating the latest trends.
Of course, all of these factors play a part in commercial interiors. However, there is one crucial difference: commercial spaces need to make money. And this means they need to:
- Appeal to customers
- Encourage staff to come to work every day
Wall graphics play an essential role in enhancing the customer experience by:
- Creating a sense of space
- Providing a visual distraction
- Boosting customer engagement
Firstly, you can use wall designs to define areas within your business. This creates a sense of privacy, making customers feel at ease. It also breaks up the monotony of the space.
For example, companies, where customers experience long wait times use murals to provide a visual distraction. You might find your customers arrive at the counter a little less frustrated!
Improve Employee Morale and Productivity
We touched on this in the introduction, but let’s dive a little deeper.
A wall mural is a surprisingly powerful decor feature—especially considering the low implementation cost associated with installing one (or more) in your business.
Done right, they can create a positive work environment that enhances focus and concentration. Wall designs help reduce distractions, induce a state of calm, and create a feeling of organization.
If you have crafty staff, you can even get them involved in the decor process. Have a competition to see who can come up with the best mural design or ask teams to be responsible for the mural in their section of the office.
If you don’t want a permanent mural, you can opt for large artwork by local artists instead. These can be rented from art banks. And as a bonus, you get to support the art community in your town or city.
Increase Sales and Foot Traffic
If you’re a brick-and-mortar business operating on a tight budget, you likely don’t have money for bus stop advertisements or giant billboards. But, if you have shop windows with views inside you’re building, you’re missing a trick if you don’t take advantage of all that wall space.
Why not plaster your walls in wall designs that add color and spark to your interiors while doubling as billboards for passersby?
Not only that, but well-executed wall designs create a memorable experience once customers step into your store. This means they’re far more likely to chat about your business with friends and family after they leave.
There’s a reason why 64% of sales executives consider word-of-mouth marketing one of the best sales tactics out there. It’s highly trustworthy and basically free!
Improve Acoustics and Lighting
Does sound bounce around your space, creating an echo?
Consider using wall designs to improve acoustics. This could be anything from painting on wall-mounted carpets to installing specialized acoustic panels in bright colors or interesting textures.
You can also enhance the lighting in a similar way. Add light-reflecting or light-absorbing paints or materials to your murals to boost light in some places and reduce it in others.
Cost-Effective and Sustainable
Do you want to improve your brand image and enhance your environment affordably? Wall designs are the way to do it!
You don’t need to complete an entire renovation to update the look and feel of your business. Simply select a few walls (or even ceiling) to adorn with paint or other art options, like vinyl decals. These budget-friendly solutions look stunning and don’t break the bank.
For more eco-minded companies, a business mural is also highly sustainable. There’s no renovation waste to deal with, and the only materials required are some primer and paint. And best of all, there’s little to no downtime—unlike with a full-blown renovation.
Wall designs are a smart choice all-around for businesses on tight budgets or savvy with their money.
How Wall Designs Make You Money
Investing in thoughtful wall designs contributes to a business’s success and growth. And best of all, it doesn’t cost much—unlike a full-blown renovation. The return on investment for murals or business art is surprisingly high.
Owners can create visually appealing, welcoming, and memorable environments by incorporating the right design elements into their businesses. These attractive spaces leave a lasting impression on customers and employees. And that, in turn, helps your company make more money.
For more advice on running your business the best way possible, read the other articles on our website. Learn about finances, essential tech, and other “Big Boss” topics.
