How Greeting Card Companies Keep Up With New Technology

There was a time when sending a birthday card meant a trip to the store, and a trip to the Post Office. The traditional world of greeting cards was kind of like going to blockbuster video.  People standing in aisles and looking through greeting cards just like the days of VHS and DVD rentals.

With the surge in internet technology and smartphones, e-greetings started to gain traction. But now you can even have your cards handwritten, personalized and send in the mail without leaving your couch. Modern greeting cards are environmentally friendly, and reduce paper waste. Being to customize and animate is a fun twist. But it wasn’t just the rise of e-cards that shifted the industry; social media and its impact on greetings cannot be overlooked. Remember when getting a birthday Facebook notification became the new big thing?

So, how are greeting card companies keeping pace with all the new AI and other technology? It’s not just about transitioning from paper cards to ecards.

Personalized digital experiences are at the forefront. Companies like, Hallmark are now offering cards that can be tailored with photos, voices, and even videos. Imagine sending a card with a clip of your child’s first steps to their grandparents!

VR (Virtual Reality) and AR (Augmented Reality) in greeting cards is blooming. Imagine a card that, when viewed through a smartphone, pops out in 3D or immerses the recipient in a virtual world. A birthday cake that you can almost taste? The future is here.

Not to be left behind, some cards even integrate with smart devices. Think of a card that syncs with your Alexa to play a birthday tune or remind you of anniversaries.One shining example is Rubber Chicken Cards. Who are they, you ask? Well, they’re a gem in the e-greeting world. Known for their humor and uniqueness, Rubber Chicken Cards have carved a niche for themselves by offering unique digital animations and characters. They aren’t just keeping up with technology; they’re setting trends! Their unique approach to digital greetings is a blend of humor, creativity, and technological innovation

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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