Coming up with designs from scratch can be quite a hassle. If you know what you need to be printed on your packaging, you are nearly there. Custom packaging is now trending all over the business world of products. Since all packaging is now being made or catered to order, we will help you make the most of it.
Style And Size Align With Your Product Line
There are a few different variations when it comes to talking about different styles. From cosmetic boxes to premium product packaging, there is a lot of information out there. The first thing that you need to ensure is the size of the box you require. There are two ways to measure that through, and the formula used is length x width x depth. In the case of a circular container, you need to measure up the diameter x height, and that will work.
Why Material And Design Are The Basics Of Branding
Since the first thing to choose is the material, you should be aware of the available options. Let us go ahead and start with the white cardboard material. This particular material is being used by a wide number of industries. One of the top consumers of this material is the retail items product packaging department. Almost 90% of the retail product packaging is made using white cardboard material, and these are the boxes we see every day.
There are some thickness options available with white cardboard, but the ultimate decision lies with you. Whatever you decide is reasonable and fine to work with according to your brand is what will happen. You can always ask your packaging vendor to provide you with some information.
In the second position, the material we will take a look at is called kraft. Kraft material is made out of recycled paper and is rated as eco-friendly naturally. The default color of kraft material is brown, and it feels rugged to the touch. It is not recommended to laminate the packaging in any way because it feels unnatural. Also, if you laminate the boxes, they will no longer be environmentally safe since plastic will go on the boxes.
The third material option is completely different from the earlier explained options. It is called the rigid box or rigid material and is categorized as the best in the business. A majority of companies tend to lean toward rigid packaging because of its sturdiness. Since the rigid packaging is so pristine, they are often referred to as premium packaging. Though there are only a few style options available, the printing options are wide open. Anything you can print on white cardboard, you can print on a rigid box. Some industries that use rigid packaging for product packaging are; watch companies, software, and game companies.
Some common box styles in the rigid category include the following;
Lid-Off Box Style
Lid Off boxes are exactly as the name suggests, boxes with removable lids. In the olden days, these boxes were called base and lid style but not anymore. We are now entering the modern age where what you search for needs to be very precise. Lid-off boxes can be printed as per requirement on any spot inside or outside. These boxes are easy to be shipped and handled because of their hard outer structure. Since the lid covers the box to the bottom, it has a pretty strong side wall structure.
Magnetic Closure Boxes
Magnetic boxes are one of the most commonly seen types of rigid boxes. It has a foldover flip-style cover that goes on the top of the box. It can be considered as a lid that closes by magnetic attraction at the flap end. A magnet is placed (when producing) on each side of the closure – The lid end has one magnet while the tray underneath has two to make a firm grasp.
Overall, magnetic boxes are expensive to make. However, there is a cost-effective solution as well. If you are okay with assembling some in-house, these boxes can be shipped flat and will require some in-house assembly at your end. Flat shipped boxes are easy to create and cost less to make since a majority of packaging vendors make them by hand.
What Are Minimum Order Quantities, And How Do They Affect Price
Since we are discussing custom-branded packaging, there are a few things to consider. First and foremost, the idea of custom or made-to-order packaging needs to be understood. When you go ahead and decide to make your box, you need to know that there will be a new setup created. Since this setup is completely brand new, most of the suppliers have to ensure a minimum ordering quantity. The minimum order quantity helps them stay in business since most of them do not charge you for the plates and die-lines.
When ordering in bulk, any packaging can be brought into your buying power. Since you will be ordering in a massive quantity, the price per unit will drop significantly down. As compared to ordering the minimum, you will feel the difference in price dropping way down. This is a major reason why minimum order quantities should always be taken into consideration.
Using Display Packaging At The Right Place
Over the counter display box is one of the most used product boxes in the retail industry. We can have them designed, sized, and materialized all according to our needs. There are no limitaitons to what kind of material can be used as long as it is a cardboard varient. Display packaging is usually shipped flat and costs are reasonable when ordered in bulk.
