It is no secret that SEO has been in the bag of tricks of many digital marketers worldwide. It is so widely used that even non-experts can launch their own SEO strategies, especially with the current SEO company in Singapore. But no matter how many SEO tricks you have up your tricks, some of them will inevitably be less effective.
The challenge for businesses and digital marketers is to maximise their new and current SEO strategies to ramp up their performance and drive more traffic to your website.
How To Maximise Your SEO Strategies
People are familiar with various SEO strategies, such as using relevant keywords, producing content in different mediums and platforms, and improving the website’s design and usability. But the problem is almost all SEO services in Singapore use the same techniques.
The question is, how can you further ramp up your SEO strategies to stand out?
- Pay attention to long-tail keywords.
Perhaps, everyone knows that short keywords have the highest search volumes. But the problem is that many businesses and companies share the keywords. The tight competition makes it harder for smaller enterprises to stand out.
Long-tail keywords are often ignored because of the low search volumes, but it also means fewer competitors.
Moreover, it is easier to create content using specific long-tail keywords. For example, the content for the general keyword: ‘how to bake a cake” may require several points. The content may include baking sponge cake, pound, and moose cake, which is dreadful to read.
On the other hand, the content with a more specific long-tail keyword, ‘how to bake a chocolate sponge cake’, addresses the viewer directly without beating around the bush. Long tail keywords also work for local SEO strategies in Singapore.
Most importantly, people with the intent to purchase are most likely to use long-tail keywords in their searches.
You can maximise your keywords by paying equal attention to short and long-tail keywords.
- Opt for original content.
Businesses are too consistent in producing content that it compromises its quality. Search engines love original, compelling, and credible content.
Some businesses opt for shortcuts, such as copying other blog articles and making a few tweaks, then publishing them as their own. But search engines can now flag duplicate content and would even penalise them.
The strategy of the best SEO company in Singapore is to produce original and high-quality content. But what is the definition of original content?
Search engines deem content as original and high-quality when it has a unique title, incorporates a personal story or narrative, and uses credible resources to back up the content.
Consistency is not only the key but quality and originality as well.
- Take advantage of the Alt Text.
Businesses and digital marketers are super hyperfocused on content, meta descriptions, headers and subheaders that they forget to take advantage of the alt text.
The alt text or alternative text is a brief description of images. Alt text has three primary purposes: first is for accessibility. The alt text can be read aloud using an app or device’s screen reading tools to help a visually impaired person.
Second, the alt text appears whenever the website cannot load the image fully.
Third, it is another source of organic traffic. Try searching on Google Images ‘teddy bear mug’ and see how clicking one photo could lead you to a website. It is not enough to post high-quality images alone. Many SEO services in Singapore take advantage of the alt text.
- Mobile expansion.
There are more than six billion smartphone users this 2022, according to Statista. A huge part of technical SEO services in Singapore revolves around improving the website and its element.
Technical SEO includes the website’s technical optimisation, such as utilising javascript and URL structures, website navigation and organisation improvement, and so on.
It is advantageous for businesses to keep considering the accessibility and useability of the site using smartphone devices during website development.
More than six billion people use smartphones for searches. Most importantly, mobile-friendly websites rank higher on search engines.
The Bottomline
Even the best SEO company in Singapore can’t yield success with SEO strategies overnight. But if your SEO strategy is stagnant or ineffective for the longest time, up your game by maximising them more.
OOm is one of the leading SEO agencies in Singapore. OOm is committed to providing businesses with high-quality SEO services. Visit OOm today.
Author’s Bio
Ezraela Eco
Ezraela Eco is a content writer at OOm. She mostly writes about digital marketing and SEO topics, but what Ezraela enjoys writing about the most are health-related topics— a manifestation of a frustrated biology major. In her free time, Ezraela likes to read, play mobile games, and browse Twitter.
