Creating a strong colour palette is essential for any business looking to build a brand. Your colours should be eye-catching and memorable, but they also need to work well together. After all, your brand is an extension of your identity, and you want people to remember you for all the right reasons.

1. What is a colour palette and why is it important for brand building

Understanding the impact of colour on consumer behaviour will help your brand become a success, whether you’ve decided to break away from a firm and establish your own business or are launching a game-changing new startup. First impressions, they say, are everything. This is particularly true when it comes to your brand, as the colour of your logo is likely to be the first thing customers see. Colours evoke emotions and feelings, as well as convey specific information. Customers can get a first impression of your goods without even knowing what it is. Simply put, brand colours have a significant impact on whether or not people are willing to engage.

2. How to choose the right colours for your brand

Colour theory has been studied extensively. It is important to understand and learn colour psychology before taking a stand on any colour scheme for symbolising your brand. You might easily get lost in the rabbit hole of discovering the narrative behind each colour, but here’s a quick rundown to get you started:

Danger, excitement, and vitality are all associated with the colour red. It’s also regarded as the hue of passion and love.

Pink is a feminine colour with sentimental and romantic overtones. Different colours of pink, such as hot pink, can be vibrant and youthful.

Orange, like its namesake, is a vibrant and fresh fruit. It’s also known for being innovative, daring, and cost-effective.

Yellow is a happy colour. It’s a colour that conjures up images of joy and playfulness.

Green is a natural colour that is frequently used to show that something is sustainable. It can, however, be linked to status and riches.

Of course, there is a slew of other colours inside this range. Different shades of blue, such as baby blue or navy, are also used in the colour scheme. We’ll go over this in more detail later in the post, but for now, you should have a good notion of which colours are appropriate for your company.

3. Examples of brands with great colour palettes

Understanding how different colours make people feel, as well as if those colours genuinely represent your business, is an important part of developing your brand identity. So whether it be Google or Coca-Cola or Cadbury, their unique style of colour pallete has become their identity. The colour of the fonts has a fixed image of them in our brains. Therefore, to press the impression in the minds of the consumers, your brand should look unique and different.

4. Tips for implementing your colour palette in your branding

Visual branding is the most convincing marketing aspect for 32% of business professionals and 92 percent of customers. That’s because using a strategic logo, website, and other visual aspects to promote brand awareness helps customers recognise, recall, and seek out your business.

You’ll assist even more prospects to remember and recognise your brand by incorporating a targeted colour palette into the mix. According to research, colour is the most important motivator for 85 percent of customers when choosing a brand or product. As a result, using the proper colours to brand your company will assist your target audience in forming a positive (and emotional) connection with your brand.

There are numerous issues when it comes to label and artwork management. These difficulties might lead to a longer time to market, lost or misplaced content, and lengthy review cycles. So, what are the problems in the Artwork Management System that are preventing you from moving forward? Do they have anything to do with stakeholder participation or manual processes that are time-consuming and error-prone? Maybe you’re having trouble keeping digital assets, or you don’t have enough control and compliance over your content. Artwork flow offers 3D model viewing of your product packaging with your artwork in real-time. 

5. The importance of consistency with your colour palette

Colours don’t always transition well to the digital world. A mustard-coloured top can resemble a burnt sienna sunset, while crystal-blue water can turn green. Your logo’s incorrect hue might have a detrimental influence on branding, leaving your audience perplexed or even turned off.

Colour design is extremely important in modern branding, and if you want to create a digital experience that your customers will enjoy, consider how important it is to create a consistent colour experience throughout all of your brand assets.

6. Ways to test whether your colour palette is working

It’s critical to use the right colours for a design if you want it to be readable. When thinking about online accessibility, it’s also a good idea to make sure that the colours you choose are visible to people with vision problems like colour blindness. In this post, you’ll learn about some great free tools for ensuring that the colours you’re using comply with industry standards for colour contrast, brightness, readability, and accessibility.

So there you have it,

Choosing the right colours can be tricky, but with the help of artwork management software, it can be a lot easier. This software makes it easy to experiment with different combinations until you find the perfect one. And once you do, you can easily apply those colours to all of your branding materials, from your website to your business cards. So let’s learn a bit more about the importance of colour palette in brand building.