Gaining a strong position on an international e-commerce market is more challenging than working only with the local one. Aside from more competition, there are other challenges to face when dreaming big. How to approach international SEO campaigns in e-commerce? We’ve gathered the essential aspects to discuss with the SEO specialist.
For many companies, due to the specifics of their business model, an international expansion is a natural step in development. Online stores are an example. But the success doesn’t come naturally – the organic traffic growth is almost always a result of a precisely designed optimization campaign.
When planning the introduction of your product to the international market, you have to take SEO into account. Without it, the clients will simply not be able to find you, even if your products are a potential match. Even if you have an established position on the local market, entering the international one, you somewhat start building it again from scratch. We’re referring not only to brand recognition but also its visibility.
The previous year has proven that the e-commerce can only grow bigger. How to climb at the international search engine results and increase the organic income? Here are some aspects to consider in the process.
How to choose your target audience and markets?
Aiming everyone, you’ll reach nobody – that’s the first rule when setting up the SEO optimization project with an international reach. You should think over the goal of your international search engine optimization first instead of launching the project from day to night. With thorough research, you can select the markets that your product or service may have a chance to conquer. That’s the key to the effectiveness of international SEO SEM campaigns.
If you’re not sure which markets to target in order to multiply the revenue instead of drowning in costs, talk directly with the specialists at Delante international SEO. They will help you figure it out.
Is English enough?
How to know which markets to target? It’s worth starting from monitoring your traffic and checking which users visit you. Of course – it doesn’t mean that you cannot focus on the market with low or zero consciousness of your brand. It’s doable – but may take some much time and effort.
Sometimes, the English version of the website is enough to aim at the particular market. However, if the English-speaking markets are not your main target, it may be better to position yourself with other languages, for example, Spanish, Portuguese, or Mandarin.
Don’t underestimate the localization
The online stores which do not localize their content and offer have the worst conversion rates. Localization is a new standard for companies expanding to the international market since it has a major influence on the user experience. Working with the UI&UX specialists with experience in localization may help you adjust the layout, color palette, aesthetics, and search algorithms to the needs of the users from a particular culture circle. That also may influence the position of your online store in the search results.