Wet socks. Cold soup. Red wine on a carpet. Yikes! I know, I know, it’s the last one that really got you fuming. And you know what, you’re not the only one. It’s a proven fact that dirty carpets are a big no no – not only do they look dull and unhygienic, but they’re also a nuisance to the touch if they have liquids, crumbs, or hair strewn across them.
And who do you call in such a situation – why yourself, the carpet cleaners, of course! Skilled and thorough, most carpet cleaners really know how to do their job and they end up leaving their customer satisfied with a carpet that seems as new as a baby! But the question isn’t whether you know how to get the job done, it’s about how you’re going to crack into the market and find your customers.
In other words, you’re going to need to market yourself, and before you get worried that you’re a carpet cleaner, not a marketer, let me reassure you that it’s really not that difficult. All you need to do is to have some basic knowledge of your carpet cleaning business and customer base and you’ll be good to go. And to help you out, I’m going to share some of my top tips for marketing your carpet cleaning service online:
- Demonstrations
A major aspect of cleaning is about the look – you want to tidy up your place or wash an old furniture piece because it doesn’t look as fresh or hygienic anymore, right? Well, the same goes for your carpet cleaning service – if people can see the results, they’re more likely to become customers.
And just how are you supposed to get this visualized content to them? Well, there are tons of options! Start by taking a bunch of before and after photos demonstrating a carpet that’s gone through a thorough cleanup and also work on creating video content showing the cleanup process being done in real life – and don’t worry, the video work doesn’t have to be anything fancy, it’s the stain results that people are going to be interested in!
Once you have some content on your hands, it’s time to get it out! Create an Instagram profile if you don’t already have one – you’d be surprised at the success you’ll find on there!
Be sure to compliment your content with SEO optimized captions and descriptions as well as hashtags to push their visibility and of course, don’t forget to add your contact details so that people can get their carpets spruced up!
- Collaborate for the Win!
Speaking of Instagram, there are more than a couple of benefits that you can get out of the platform. With thousands of creators on there, Instagram provides the perfect opportunity for partnerships and business collaborations, and your carpet cleaning business will thrive in the midst of it.
Reach out to potential figures that can help push your brand and set up terms of collaboration with them, what will result will be a partnership for success!
- Old and Gold – Flyer Marketing
Before you knock flyer marketing for being too outdated, let’s take a look at the facts. Even in 2022, flyer marketing is highly effective – not only is it a means of short and sweet communication, but it also allows the reader to absorb information in passing, processing knowledge without having to be too present.
Of course, how effective your flyer is depends on how well you design it, and now with PosterMyWall’s carpet cleaning flyer templates, you can easily create flyers to your heart’s content! Super simple to navigate and with tons of free options, PosterMyWall is the perfect tool for your digital creation needs – trust me, you’ll get addicted, I know I did when designing for my business!
- Become a CardMan – or Woman!
If you’re someone who’s been underestimating the power of a good business card then it’s time to turn those tables.
Small enough to fit in our wallets and pockets business cards help customers reach out whenever they want to! You can send your cards out with the mail or place them at places of public gathering – the goal is simply to get them into the hands of your would-be customers!
And don’t you worry about the design – with PosterMyWall’s business card creator service you can whip up stunning business cards in no time! No need for a professional, just a simple laptop is enough – get your creative juices running and get to designing. You’ll encounter tons of free templates, an easy-to-use interface, and visuals that are both high-quality and appealing – it’ll really be your go-to from now on!
- Email Marketing
Believe it or not, emails are still hot! Yes, people spend more than just a couple of hours scouring their inboxes, and amongst the heavy traffic that dominates most American inboxes these days, your email is going to need to stand out!
Use catchy headlines and expertly written email copy to captivate and draw in potential customers, and from there it’s all about making a sale!
So, if you’re looking to get your carpet cleaning service off the floor and into the high legions of the sales marketplace, these are the tips to follow! Happy carpet cleaning!
