Secrets to Sports Logo Longevity

Logos are somewhat crucial parts of business or brand identity. Yet there are no clear rules as to what works and what doesn’t when it comes to logo design. There are some general guidelines on how to create a logo, but as mentioned no one can say with certainty how others will feel about it. This is because logos are often abstract, and they also evolve over time in a way. Moreover, the business itself needs to be successful and stay in the game for a long time in order for the logo to become recognizable.

The same can be applied to sports logos to an extent, but they tend to be more than just a brand name. These logos are treated like a coat of arms, as players and fans wear them with pride, not because they wish to act as a brand ambassador. So, let’s see what makes them work shall we.


The logo needs to be inspiring and associated with something positive. This is especially important nowadays as new lockdown measures are taking their toll on the sports industry. If we are to examine logos of different teams we can notice some sort of a trend. It usually wants to radiate with strong and dominant energy. They either have an instrument or an animal or words that are associated with strength, skill, or physical prowess. This plays an important role, as it empowers both fans and players. They get to feel like eagles, bears, tigers, etc. It’s also something related to cultural heritage that honors the history of the place, and as a result, it reinvigorates the team spirit.      


Another thing we need to remember is that these logos are featured quite frequently. They are on TV commercials, on different sports betting sites, and in video and online games as well. Today, casino platforms with free spins with no bets are quite popular, and they offer generous incentives such as 50 free spins no deposit as part of a casino welcome bonus. On top of multiple casino games, and best casino bonuses, some of them act as sports betting operators. This means that you can see these logos on sites with a high number of visitors. Moreover, banner commercials for these sites also feature sports logos, and these ads can be on YouTube or social networks that again get a lot of traffic.

Strong Fanbases

Sports games are huge events, especially when we are talking about football. The fan base is always vast and united and a lot of them have similar hobbies, like gaming for example. We mentioned how online casinos and sports betting sites are usually filled with sports fans. This base is united also by casino cashback bonus, and they play different games together on gambling sites. This is because casinos often sponsor sports teams, and the fans of a certain team tend to visit the same sites, in order to get the latest casino bonuses.

Why is all of this important, well, a lot of clubs are famous because of their fanbase. The home terrain advantage is a real factor because players are empowered and opponents tend to be demoralized. Given how they all rally under the same banner or coat of arms, or in this case logo, it’s perfectly natural for those symbols to withstand the test of time. 

Keeping Things Fresh

Finally, the logo needs to draw attention, and the best way to do that is to freshen it up every now and then. Almost any major logo went through multiple changes over the years, just so people can notice that it looks kind of different. This is also done because there are new trends in design, and companies want to keep up with that. If you are to look at Facebook, YouTube, Apple, Google, Microsoft, and other companies, all of them change their logos every few years. The core concept remains the same, but there are some tweaks here and there and over the years the latest version really starts to deviate from the very first logo. The same goes for sports teams basically.


These were some of the main reasons why logos can stick around for so long, and why they are important especially in sports. It’s the element that can’t make the team better or change the course of the game, but it does inspire players and fans, and as a result, it indirectly affects how they perform. It’s a symbol for a team that is easy to spot and clubs are doing their best to keep it relevant.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

Related Articles

Back to top button