Jamie Laing has evolved from a cheeky reality star to a thriving British entrepreneur and media personality. With a net worth estimated at $12 million as of 2025, Laing has carved a unique path in the worlds of television, business, and digital media. While many recognize him from his decade-long stint on the hit reality series Made in Chelsea, Laing’s success runs deeper, with achievements ranging from co-founding the gourmet vegan sweet brand Candy Kittens to becoming a top podcast host.
Early Life: Born into Sweet Success
Born on November 3, 1988, in Oxford, England, Jamie Laing grew up in an affluent family with ties to one of Britain’s most iconic food brands. His great-grandfather, Sir Alexander Grant, famously invented the McVitie’s digestive biscuit, a household staple across the UK. Despite this heritage, Jamie has frequently highlighted his commitment to building his own empire rather than relying on inherited wealth.
Educated at the prestigious Radley College, Laing later attended the University of Leeds, where he studied Theatre and Performance. It was during these formative years that he began honing the charm and confidence that would later make him a natural on screen.
Made in Chelsea: The Start of a Public Persona
Jamie Laing first entered the public eye in 2011, joining Made in Chelsea during its second season. His playful personality, quick wit, and lighthearted approach to drama quickly endeared him to audiences, helping him become one of the show’s most recognizable faces.
For over a decade, Laing was a staple of the BAFTA-winning series, building both a loyal fan base and strong connections within British pop culture. His time on the show became the perfect platform to launch his next venture—entrepreneurship.
Building Candy Kittens: From Idea to Global Brand
In 2012, Jamie co-founded Candy Kittens, a premium vegan sweets company aimed at creating “gourmet candy for adults.” What began as an ambitious concept grew into a thriving business with products now stocked in major UK supermarkets, including Tesco, Sainsbury’s, and Waitrose, as well as reaching international shelves.
Candy Kittens quickly differentiated itself from traditional confectionery by focusing on high-quality, plant-based ingredients and stylish branding, appealing to both millennials and Gen Z consumers seeking healthier and sustainable treat options. Today, the company is valued in the multi-million-pound range and continues to expand its market share globally.
Jamie’s role in Candy Kittens extends beyond founder status. He remains heavily involved in branding, marketing, and public representation, further cementing his status as one of the UK’s most successful reality star-turned-entrepreneurs.
Diversifying Into Podcasting and Media
While Laing could have easily coasted on his Made in Chelsea fame, he pivoted into podcasting and content creation, capitalizing on the growing digital media boom. In 2017, he launched Private Parts, a comedy podcast co-hosted with fellow reality star Francis Boulle. The podcast quickly became one of the most downloaded in the UK, blending humorous anecdotes with guest interviews and behind-the-scenes stories from their lives.
Jamie expanded his podcasting footprint with 6 Degrees from Jamie and Spencer, a joint venture with his longtime friend and Made in Chelsea castmate Spencer Matthews. Both projects have played a key role in keeping Laing culturally relevant and have attracted lucrative partnerships with brands targeting younger audiences.
Strictly Come Dancing and Newfound Fitness Focus
In 2020, Laing joined the lineup of Strictly Come Dancing, the UK’s biggest celebrity dance competition. His engaging personality and tireless work ethic saw him reach the finals, further broadening his appeal beyond reality TV.
By 2025, Jamie has embraced health and fitness in a new way, completing an ultra-marathon challenge that captured headlines and attracted the attention of wellness and sports brands. This shift has opened fresh doors, including sponsorship deals in the active lifestyle and fitness space.
Personal Life and Public Persona
In 2023, Jamie Laing married Sophie Habboo, a fellow Made in Chelsea star. The couple has since become a staple in the British celebrity circuit, regularly appearing in media features and participating in joint business and philanthropic ventures.
Despite his background in one of the UK’s wealthiest families, Jamie has positioned himself as a relatable, self-made entrepreneur. His public image remains largely positive, with fans appreciating his transparency about business struggles, personal growth, and life in the public eye.
Net Worth and Business Outlook in 2025
Jamie Laing’s net worth is currently estimated at $12 million. This wealth comes from multiple income streams, including television work, business earnings from Candy Kittens, endorsement deals, podcasting, and personal appearances.
Candy Kittens remains a core driver of his net worth, as the company continues to grow in value and popularity. Meanwhile, his successful pivot into podcasting and wellness has broadened his brand appeal, setting him up for long-term financial stability and continued relevance in both business and media.
A Lasting Impact Beyond Reality TV
Jamie Laing’s evolution from reality TV star to savvy entrepreneur and podcasting powerhouse is a testament to his work ethic and business acumen. At 36 years old in 2025, Laing shows no signs of slowing down, with ambitions to expand Candy Kittens internationally and further solidify his presence in wellness and digital media sectors.
His career journey offers a fresh take on how modern public figures can leverage reality TV fame into diversified, sustainable business ventures—while remaining a beloved figure in the eyes of fans.
