Digital Marketing

Ten effective ways to improve your keyword ranking on Google

Even with intense efforts, it takes some time before the results of your SEO strategy start showing. However, completing a goal of ranking on the first page of search results for highly competitive keywords is almost impossible if you do not follow best practices.

Luckily, experts from Alpha Efficiency decided to share 10 effective ways to improve keyword ranking on Google with us. Keep reading, as they might help you obtain more organic traffic on your website.

  1. Target Relevant Keywords

Conducting comprehensive research and then using the right keywords throughout your website is vital for improving ranking. First and foremost, you should aim to satisfy user search intent. Think about search phrases users might type in a console when they have a problem for which you offer a solution. Brainstorming will give you a list of keywords you can analyze with SEO tools. Ideally, you want to target keywords with high search volume and low competition, but you should not restrain from using keywords with low search volume too. To get ideas for keywords, you can also:

  • join online communities
  • check the ‘people also ask’ section on the results page
  • utilize the Google autocomplete suggestions
  • check related searches.
  1. Define page title

Title tag helps crawlers understand what the content on your web page is about. Include a keyword that is relevant to the content in the body of your page, and ensure that title is also visually appealing because it’s usually the first element users read on SERP. If you are targeting a specific location, you should consider including it in a title tag. However, keep it concise – no more than 65 characters including spaces.

  1. Write clear a meta description

Meta descriptions allow you to summarize the page content, and attract visitors to your page. Here are a few quick tips on writing a powerful meta description:

  • Keep it between 50-300 characters
  • Use relevant keywords, but avoid stuffing them
  • Include a call to action
  1. Use header tags

Header tags can help you structure your pages, and make them easier for crawlers to understand. When creating header tags:

  • Use only one H1 tag
  • Include a targeted keyword in the H1 tag
  • Make tags relevant to your content
  • Do not repeat the same h1 tag across different pages
  • Maintain hierarchical structure
  • Ensure the length is between 20-70 characters
  1. Improve the security of your website

Considering the increase in online payments and usage of personal information online, it is not a surprise that Google includes the security of a website in ranking factors. If you are using WordPress as a platform, there are many great security plugins that can help you scan the website for vulnerabilities and provide a firewall. However, ensure that your website has the necessary SSL certificates too. This will not only help you build trust with search engines but with your visitors too.

  1. Clean Site Structure

All the links on your website must be organized in a logical way. Easy navigation can help you achieve better ranking, as Google bots will have easier access to your important pages, and you will reduce the number of visitors who bounce back to the results page because they could not find what they were looking for on your website. A reduced bounce rate will be a positive signal to search engines that your content is helpful and engaging.

  1. Boost Page Speed

Improving the page speed will enormously improve the user experience on your website. If the page does not load within 4 seconds, the majority of users will leave for good. As experts behind Google want users to enjoy their search engine, they included page speed as one of the many ranking factors. To reduce loading times on your website:

  • Optimize images
  • Optimize code
  • Use simple design
  • Uninstall unnecessary plugins
  • Find a better hosting plan

Hiring a professional web design agency might be the best option if you still cannot achieve results even after following those tips.

  1. Build Backlinks

Obtaining links from other websites will help you build authority, which is an important ranking factor. Backlinks are essentially a vote of trust from one website to another. Here are just a couple of ways SEO experts build backlinks.

  • Guest posting
  • Replacing broken links on other websites
  • Creating high-quality content

But keep an eye on your existing backlinks, as they can become broken links over time, for example, if an owner decides to perform a site migration.

  1. Set up Google Business

Setting up a Google Business account can help you satisfy local searches better. It allows you to add your business to maps, show reviews, excite the local community with your offers, and more.

  1. Write high-quality content

The quality of content is one of the most important ranking signals. Randomly stuffing keywords will not bring you desired results. In fact, it can do more harm than good. Ensure that your content satisfies the user’s search intent, and search engines will award you.

Final thoughts

When it comes to ranking your pages on search engines, you should not settle even after satisfactory results are achieved. Google and other popular search engines keep updating their algorithms to improve user experience, and if you fail to adjust to a major update, competition might overtake your hard-earned positions. Always keep your SEO knowledge up to date by reading popular blogs and following the circulating rumors among the expert community.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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