Are you looking for the best eCommerce tips for your startup?
Well, you’ve come to the right place because we go over 9 of the most robust eCommerce strategies in this post.
Let’s kick it off with the first one…
Ecommerce Tip (#1): Experiment like your business depends on it.
To succeed, you need to experiment a lot. You will need to create different ads for your products. You should try different copy, formats, and images. That is what will finally bring in customers and drive sales.
Create ads and then put them on your website. You don’t know what people like without trying it. Do not guess because you will be wrong if you do not know the truth.
Selling online is not easy, but that is what makes it fun. You need to do a lot of work and that is where the results come from. There would be no fun if everything was easy to do.
The trick with marketing is to experiment a lot without investing too much in any one idea. That is how you eventually figure out what works for your business and what does not. If a certain technique does not bring a noticeable change in sales, then stop using it because clearly it’s ineffective or something else must be tried instead.”
Ecommerce Tip (#2): Get testimonials early on.
Getting positive reviews can help expand your seller reputation across different customer channels like Google, Amazon, eBay etc., which helps boost your sales and product rankings.
It can be challenging to get positive reviews in the beginning, because you’re often competing with well-established brands that have a much wider reach than yours. But it’s important to start getting testimonials early on; the more credible evidence you have of great customer experiences, the better your chances of ranking higher in search results.”
Ecommerce Tip (#3): Find out what your customers like.
There are plenty of ways for an eCommerce business to market their products beyond just building a website and buying ad space on Google or Facebook. If you really want to drive engagement and conversion rates, then find out what your customers like and deliver value for them.
You could create a survey, where you ask your customers to rate the product from 1-5. The results would show whether they like it or not and what aspects of your product really matter to them.
Another option is creating a quiz for your customers, which includes questions about the product itself, as well as its competitors.
Ecommerce Tip (#4): Reinvest your profits.
The first thing you need to do is reinvest your profits. That’s the only way you can create longevity for yourself or your business.
You have worked hard to get to where you are today, so why not continue working hard so that it improves? Why not keep improving your website and figure out new ways on how to generate more revenue from it?
If you decide to quit improving things once they become “good enough”, then what will happen is that competition will catch up with you and make them better than yours. Maybe even better than what you initially made. Why give someone else a chance instead of doing everything in your power to stand out on the market?
Ecommerce Tip (#5): Write persuasive copy for your products.
Develop a consistent tone of voice across your website and social media profiles.
Test different landing pages and audience segments to see what works and what doesn’t (keep doing this until you find something that does).
Find new suppliers, manufacturers or contract manufacturers abroad – if this is the case – who can make your product cheaper.
Find new ways to reach customers; e.g. on Facebook with ads, paid promotion etc.”
Ecommerce Tip (#6): Be as specific as possible in using keywords.
“The goal of SEO is not just getting lots of traffic from Google for “general terms”. You need to use as many relevant but more specific keywords as you can, i.e., those that customers searching for a product like yours would actually use.
You can do this by analyzing the keywords that your competitors are using and then brainstorming possible alternatives based on them. Try to stay away from too “generic” terms and also those that have very high search volumes, as these won’t be good for conversions anyway.”
Ecommerce Tip (#7): Think mobile:
“If your eCommerce store is not mobile optimised, you’re missing over 50% of the market because smartphones are now used for online shopping more than computers. That’s why it’s crucial to make sure that your website is functional and pleasant-looking on all devices.”
Ecommerce Tip (#8): Streamline your checkout process.
A major reason why people abandon their cart is forgetting items in it . This problem could easily be prevented with a simple email reminding them what they left behind before checking out.
Some customers get frustrated because there aren’t payment options like PayPal or it doesn’t appear that the website has any customer support. Make the support part of your site very obvious so they feel like they can easily approach you if anything goes wrong.
Make sure that the shipping cost doesn’t become a barrier for your customers or at least offer free delivery options. You can do this by partnering up with delivery services like DHL, FedEx etc., who can
Ecommerce Tip (#9): Price your products competitively.
Once you understand your margins and what you need to pay for certain things, set the price for your product accordingly. Try looking at competitors’ prices first, so that you can get an idea on where yours should be.
Never undercut them by too much because if they are selling well at their current price, then there’s probably a reason why. You could consider pricing it closer to theirs if you feel like yours are of even better quality than theirs. But still, remember not to undercut them. It’s bad for your business and their business.
Bonus Tips
Fill out your meta tags. “Don’t forget that your website needs meta tags to rank on Google. Use keywords that are relevant but not too generic.”
Improve site speed & customer experience globally. “Site speed is one of the factors that affect SEO rankings on Google. By decreasing page load times, you’ll make your customers happy and improve search engine optimization for both desktop and mobile users.”
Conclusion
I hope you enjoyed learning about the best eCommerce tips. If you have more to add, please comment them down below!
