Digital Marketing

The Secret to Successful Digital Transformation in Troy


Digital transformation is the most talked about topic in the tech world. It’s been said that digital transformation is a journey, not a destination- and Troy knows this best. Troy has been on this journey for over 20 years, so we’ve seen it all: from desktop computers to mobile downloads- there’s never a dull day in our office. In this article, we’ll cover 5 major things that contribute to success in digital transformation: 

1) Strong technical skills and experience 

It’s important to combine a skill or set of skills such as technical writing, customer service, and sales into one individual. Once these skills are combined in their rightful place, the rest will follow. Once on the journey of digital transformation, Troy has been able to utilize technology that is more readily available for its employees. This means that our employees can make use of modern technology with ease and it’s easier for them to find solutions to problems.

2) Customer-centric process 

Troy has seen that in order to be successful in digital transformation, it must be a customer-centric process. In order to meet the demands of all of our customers, Troy’s employees are always ready to go out of their way to ensure that our customers are happy with us. What started as an online store quickly became a brick-and-mortar store, then became a full-fledged web portal. Troy has been able to constantly evolve with the times and make sure that we’re retaining our customers for years to come.

3) The ability to anticipate and innovate 

Troy has always been able to adopt new technology quickly like IT consulting Troy, which is one of the reasons we’ve remained a leader in the tech industry. However, it’s also because of our ability to anticipate things before they come true. What this means is that Troy is always looking ahead to push boundaries and beyond the boundaries of normal innovation in order to make sure that we stay at the forefront of technology.

4) The ability to organically grow the business.

If you ask us “What makes for a successful digital transformation in Troy”, we’d say it all boils down to one word: people. In order to be successful in digital transformation, you need to hire the right people. From the programming team to customer service to sales, you need individuals that can adapt and remain positive, even when times are tough. Troy has been lucky enough to have a team of individuals who have helped ensure that our business continues to grow by bringing in new clients at a steady pace and keeping our current clients happy.

5. The ability to make mistakes and then learn from them.

It’s no secret that Troy has made a lot of mistakes in the past- but we’ve learned from those mistakes and moved on. If you ask us what makes for a successful digital transformation in Troy, we’d say it’s an honest assessment of your business and a willingness to admit when you’re wrong. Your team is going to get things wrong- it happens. What makes for success is admitting fault, apologizing if necessary, and making sure that the mistake doesn’t happen again.


In conclusion, Troy believes that digital transformation is a journey- not a destination. You’re not going to go from one point to the next, but rather you’re going to go from one point to another, and then another, and so on. The road is filled with ups and downs- but all in all, it’s a road filled with possibilities like no other.

Christopher Stern

Christopher Stern is a Washington-based reporter. Chris spent many years covering tech policy as a business reporter for renowned publications. He has extensive experience covering Congress, the Federal Communications Commission, and the Federal Trade Commissions. He is a graduate of Middlebury College. Email:[email protected]

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